Silverpop Announces 2010 B2B Marketing University Cities & Dates Silverpop is continuing its B2B Marketing University series in a number of cities across the U.S in 2010. The series kicks off in Washington, D.C. on Wednesday, March 3. These B2B marketing conferences are half-day events that are free to attendees.
B2B Marketers See Impact in Managing Leads with Marketing Automation A study conducted by Forrester Consulting on behalf of Silverpop found that B2B marketers who develop consistent, repeatable processes and invest carefully in automation achieve stronger, more qualified sales pipelines.