Press Releases



11.19.09Marketers Need a New Strategy for Buyer-Centric Marketing and Selling
New Silverpop-sponsored report by Raab Associates offers insights
11.16.09Silverpop Marks a Decade of Achievement
Email marketing and marketing automation provider celebrates 10th anniversary
11.12.09Email Marketing Requires More Sophisticated Tactics to Remain Relevant and Engaging
Silverpop offers client services, training and strategic counseling to support stronger campaigns
10.01.09Strong Silverpop Growth Drives Office Expansion
Company has experienced significant client and employee growth during the past year, requiring extensive expansion of its facilities throughout the United States and Europe
09.29.09EMEA Marketers Seek Silverpop for Engagement Marketing
Company expands European client roster, driving 60 percent revenue growth
09.24.09Silverpop Recognized by American Honda with Premier Partner Award
Silverpop one of 15 award recipients selected from 46 suppliers nominated by American Honda associates nationwide
09.23.09Independent Research Firm Puts Silverpop Engage B2B Among Top Lead Management Automation Vendors
In the latest report from Forrester Research, Vice President and Principal Analyst Laura Ramos identifies Silverpop as a leading marketing automation solution.
09.16.09New Silverpop Study Evaluates Email Activity on Social Networks
Benchmark Study Sheds Light on What Currently Drives Sharing Activity
09.15.09Silverpop is the Best Bet for the Online Gaming Industry
Engagement marketing provider helps gaming sites more closely connect with their players
09.09.09 Silverpop Gets High Marks from Educational-Focused Companies
Engage B2B™ marketing automation solution boosts customer loyalty and value
09.02.09Marketers Use Silverpop Engage to Dynamically Deliver Content After the Send
Real Time Content Feature Creates More Individualized Customer Experience
08.31.09Send Silverpop Your Most Convoluted B2B Marketing Diagram and Win Big
Submitter of the most complicated campaign-flow diagram wins new GPS navigation device
08.27.09Silverpop Launches B2B Marketing University
Seminar series to provide B2B marketers with leading insights and proven strategies for building marketing programs that have bottom-line results
08.26.09Silverpop Engage B2B Recognized as a Marketing Solutions Leader in the CRM Market Awards
Extensive three-month process determined results of Awards
08.20.09Silverpop Survey Finds Turning Leads into Opportunities Tops B2B Marketers’ Agendas
Silverpop's latest survey reveals B2B marketers' lead management concerns and goals
08.11.09Silverpop Partners with The Pedowitz Group to Support B2B Marketers
Partnership offers lead management consultation services to Silverpop Engage B2B clients
08.04.09Software Company Triples Open and Click Rates with Silverpop Engage B2B
Segmented lead-nurturing program affords prospect engagement that generates results
07.27.09Silverpop Grows Client Roster Despite Tight Economy
Engagement marketing solution’s innovative features attract diverse mix of companies
07.27.09Silverpop Engage B2B Wins Best of SaaS Showplace Award
Marketing automation platform seamlessly scores and nurtures sales leads
07.21.09Lifecycle Email Marketing Weaves Closer Customer Relationships for Fabric.com
Silverpop Engage email marketing solution helps increase conversions by 43 percent
07.14.09Silverpop® Honored for New Brand Identity and Web Site by Business Marketing Association
Silverpop, along with its advertising agency Stein Rogan + Partners, received first place in the Web site Design category and was also recognized for Brand Design.
07.09.09Silverpop® Engage’s Automated Emails Drive 25 Percent Conversion Rate for Retailer
Shopping cart abandonment program boosts S&S Worldwide sales
06.30.09Silverpop Supports Clients When They Need It (Not Just When Headquarters Is Open)
Silverpop recently implemented a new call system from inContact that automatically reroutes calls to geographic areas where live support personnel are available.
06.22.09NetSuite's SuiteCloud Integrates with Silverpop’s Engage B2B Platform
Offers B2B Marketers More Efficient Messaging and Management
06.18.09Silverpop Names Director of Field Marketing for Engage B2B
Adam Needles to serve as advocate for B2B marketers and evangelist for Engage B2B platform
06.17.09Online Engagement Marketing Provider Silverpop Launches in Australia
Company to help Australian marketers engage more effectively with their customers
06.10.09Silverpop Study Highlights Email Practices of Top 500 Online Retailers
Recession pushes increases in email frequency but gives customers fewer options
06.05.09Silverpop Names Vice Presidents of Production Operations and Support Services
Silverpop promotes Clara Hoban to vice president of support services and adds Kelly Thompson as vice president of production operations.
06.01.09Silverpop Engage B2B Launches New 'Drag & Drop' Campaign Management Tool
Graphical user interface makes creating complex lead-management campaigns a snap
05.28.09Smarthome Selects Silverpop as its Online Engagement Marketing Provider
Leader in home automation products to more closely align its customer dialogue with preferences and buying habits
05.19.09Silverpop Partners with The Curious Group to Support Email Marketers
Silverpop has partnered with The Curious Group to offer copy, graphics and design consulting services to clients using its Engage and Engage B2B platforms
05.14.09Silverpop Delivers Online Engagement Marketing Solutions to Germany
Company expands European presence through new office in Munich
05.08.09Silverpop Announces '2009 Engaged Marketer' Awards at Its Largest Client Summit
Hundreds Attend Seventh Annual Event
05.05.09Silverpop Now Sends Emails When Recipients Are Most Likely In Inbox
Launch of groundbreaking Send Time Optimization feature solves decade-old marketing dilemma of best time to send email
04.30.09Yankee Candle Company Selects Silverpop as Email Service Provider
Country’s best-selling candle brand needed powerful platform to engage with customers
04.29.09Campaign-Specific Landing Pages Boost Results for Benefits Provider
Silverpop Landing Pages triple click-through rates for Unum Group
04.21.09Sending Sales Qualified Leads Boosts Marketing's Stature
Silverpop Engage B2B (formerly Vtrenz) closes the gap between marketing and sales
03.25.09B2B Marketers Gain Big Results from Marketing Automation Solution
Silverpop Engage B2B Marketing Automation solution improves work processes for WorkForce Software.
03.17.09Silverpop Client Telegraaf Media Groep Wins MarketingSherpa Gold
TMG, the largest media group in the Netherlands, received the gold award for "Best B2C Email Newsletter for Marketing Purposes" at MarketingSherpa’s annual Email Summit
03.03.09Silverpop Engage B2B (Formerly Vtrenz) Named A 2009 'Best of Breed' CODiE Awards Finalist
Silverpop Engage B2B was chosen as a CODiE Awards finalist out of more than 850 companies
02.23.09Silverpop Positioned to Usher in a New Age of Engagement Marketing
Silverpop rolls out its new brand Web site that features resources outlining how B2B and B2C marketers can more fully engage with customers and prospects.
02.10.09B2B Lead Management E-Book - Lead Management Best Practices | Silverpop
Lead management strategies, tactics and worksheets to win business and drive revenue
01.07.09Silverpop's Engage B2B Solution Named Highest in Overall Business Value and Market Suitability by Independent Research Firm
Silverpop is highly rated by independent research firm for overall business value and market suitability
07.14.09Silverpop® Honored for New Brand Identity and Web Site by Business Marketing Association
Silverpop, along with its advertising agency Stein Rogan + Partners, received first place in the Web site Design category and was also recognized for Brand Design.


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