Independent Research Firm Cites Silverpop as a Strong Performer Among Email Marketing Service Providers

ATLANTA—Dec. 28, 2009, Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, was among the select companies that Forrester invited to participate in its 2009 Forrester Wave report, "The Forrester Wave™: Email Marketing Service Providers, Q4 2009." In this evaluation, Silverpop was cited as a "Strong Performer" and received top scores for its product road map and strength of its management team.

Silverpop, which participated in this evaluation for the first time, is committed to providing savvy marketers with a self-service platform that offers highly innovative and sophisticated features that are also intuitive and easy to use. And its customers are extremely pleased with these offerings.

The Forrester report awarded Silverpop a score of 48 (out of a possible 50) in terms of customer satisfaction with its tools and services. Forrester Research awarded a perfect score of 5.00 to the following capabilities of its solution:

• Interface
• Testing
• Tables
• Mobile
• Data

"Nearly 90 percent of Silverpop's customers are self-service, and many of them specifically chose us because that is our sweet spot," said Bill Nussey, CEO of Silverpop.  "We are pleased with the results of Forrester's evaluation and are even more pleased that our customers' response to the path we have chosen has been incredibly enthusiastic."

Silverpop also received top scores of 5.00 in the following categories:

• Throughput speed
• Volume
• Content Consistency monitoring
• Authentication/reputation services
• Execution
• Mailings
• Data model
• Data storage

"These high marks do not mean that we will sit back and rest," Nussey added.  "We will continue to listen to email marketers and will continuously evolve along with the marketplace so that we can anticipate their needs and help them strengthen their programs."

About Silverpop
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.  Companies rely on Silverpop to create and manage multichannel marketing campaigns that reach millions of individuals—one at a time—enhancing lifetime customer value and brand loyalty. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, the United Kingdom and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.

Silverpop^® is a registered trademark of Silverpop Systems Inc. Silverpop Engage and Silverpop Engage B2B are trademarks of Silverpop Systems Inc.

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