Silverpop's Engage B2B Solution Named Highest in Overall Business Value and Market Suitability by Independent Research Firm

ATLANTA, January 7, 2009 - International analyst firm JupiterResearch has identified Silverpop's Engage B2B solution as offering both the highest overall business value and highest market suitability among vendors in the marketing automation space.

The Jupiter report, "Managing Leads Through Automation: Demand Generation Buyers Guide," said that Silverpop's Engage B2B "stands out of the pack" and "is quite comprehensive." The solution serves the marketing automation and lead management needs of midsize and enterprise B2B companies.

"It is terrific news when a highly respected analyst firm conducts a detailed review of marketing automation vendors and finds the very same things our clients have been saying for some time," said Bill Nussey, CEO of Silverpop. "Engage B2B is powerful, providing B2B marketers with important insights that allow them to engage with customers and prospects in very personalized and precise ways, delivering a truly solid return on investment. Our client base is growing quickly as more and more B2B marketers learn about the industry-leading capabilities of this feature-rich solution."

As part of the report, JupiterResearch asked B2B marketers what criteria they found important in selecting a marketing automation solution. The survey found that 64 percent cited usability as important. Nussey pointed out that ease-of-use has long been among the key features recognized by Engage B2B users.

Doug Harr, chief information officer of Ingres, said that the ability to get up to speed quickly was important for him. “There was a fast, personal rapport with the Silverpop Engage B2B team that developed as we made preparations to close the deal," he said. "Once we began, we found that—as promised—we experienced a rapid implementation, which yielded timely benefits.”

Additionally, 92 percent of B2B marketers said they were satisfied with the overall cost of a demand generation solution compared with the value returned to the organization. In fact, companies that implement automated lead management processes achieve higher revenue gains, according to analyst firm Aberdeen Group.

Also, nearly half of those surveyed by JupiterResearch for the report said integration with other systems was an important factor. While JupiterResearch found that most vendors integrate with Salesforce.com, few provide out-of-the-box integration with other customer relationship management solutions. However, Silverpop's Engage B2B solution delivers out-of-the-box integration with Salesforce.com as well as Microsoft and NetSuite, plus with Siebel, PeopleSoft and Omniture using APIs.

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