Strong Silverpop Growth Drives Office Expansion

Atlanta, October 1, 2009 - Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has experienced significant client and employee growth during the past year, requiring extensive expansion of its facilities throughout the United States and Europe.

The Atlanta-based engagement marketing services provider is nearly doubling its space at its headquarters in 200 Galleria Parkway. Additionally, in the past year Silverpop more than doubled office space in both Irvine, Cal. and London and opened an office in Munich, Germany.

Silverpop's growing employee base is needed to serve the steady increase of clients as well as the enhanced levels of sophistication that long-time clients are incorporating into their online engagement marketing programs. During the past three years, the company has grown from less than 150 employees to now nearly 400, and expects to add 50 or more employees over the next few months.

"Our focus on delivering outstanding customer service requires us to maintain a high ratio of employees to clients," explained Silverpop CEO Bill Nussey. "We recognize that the success of the company ─ and the success of our customers ─ rests on the abilities and talents of Silverpoppers around the world. While we have very high standards in our hiring process, we've been able to attract the very best programmers, deliverability specialists, engineers, marketers and others. You won't find a more focused, talented and dedicated group of professionals at any technology company in the world."

Silverpop has seen interest in its innovative features supporting the needs of email marketing and lead management automation exploding among marketers eager to more fully engage with customers and prospects. Unique marketing tools in Silverpop's Engage^TM solution, such as proprietary Send Time Optimization that predicts the ideal message delivery time and the Share-to-Social feature that allows email recipients to easily share messages on social networks, have fueled the company's growth. B2B marketers have been enthusiastic about Silverpop Engage B2B's Campaign Graphical User Interface, providing a drag-and-drop, storyboard-like editor to easily create campaign flow for even the most complex lead-management programs.

 "We have some very exciting plans for the coming year that include new products and features that will make marketers' job of engaging with customers and prospects even easier, driving revenue and higher ROI," Nussey said. "It really is an exciting time at Silverpop."

About Silverpop
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.  

Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, the United Kingdom and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.

Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage^TM and Silverpop Engage B2B^TM are trademarks of Silverpop Systems Inc.

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