Silverpop Recognized by American Honda with Premier Partner Award

Atlanta, September 24, 2009 - American Honda Motor Co., Inc. President and CEO Tetsuo Iwamura today presented the company's Premier Partner Award to Silverpop CEO Bill Nussey. The company was recognized for excellence in supporting Honda's email marketing efforts.  Silverpop was one of 15 award recipients selected from 46 suppliers nominated by American Honda associates nationwide.

Silverpop® is the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers.

"This recognition is a huge honor for us," Nussey said. "Honda, like most of our clients, has a very sophisticated online marketing program, and relies on the innovation and expertise that Silverpop delivers to fully engage with customers. They set their expectations of vendor partners high, and we're proud to have exceeded them."

The Premier Partner Awards were established in 1998 to recognize suppliers who embrace American Honda's philosophy of exceeding customer expectations.  This year's award winners represent excellence in a variety of industries including logistics, printing, marketing, consulting, training and much more.           

"Today we acknowledge an outstanding group of suppliers who exemplify Honda's philosophy of delivering the highest possible value to our customers through quality products and customer service," said Gary Kessler, American Honda's senior vice president of Human Resources, Administration and Corporate Affairs.  "While our industry faces incredible challenges, we appreciate the commitment from these dedicated organizations and thank them for their contribution to Honda's success."

About Silverpop
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.  Companies rely on the Silverpop Engage^TM platform to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B^TM platform (formerly Vtrenz) seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, the United Kingdom and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.

Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage and Silverpop Engage B2B are trademarks of Silverpop Systems Inc.

About Honda
This year marks the 50^th anniversary of the establishment in 1959 of American Honda Motor Co., Inc., Honda's first overseas subsidiary.  Honda began U.S. motorcycle production in Ohio in 1979, and U.S. automobile production in 1982.  The company has invested more than $10.6 billion in its North America operations, including 16 major manufacturing facilities employing more than 34,000 associates, to produce Honda and Acura automobiles, motorcycles, all-terrain vehicles, personal watercraft, lawn mowers, general-purpose engines, and other power equipment products.

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