ATLANTA, Sept. 15, 2009-Silverpop^®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers has furthered its position as the email marketing service provider of choice among marketers in the online gaming industry by adding several well-known companies to its growing client roster.

The company has recently signed the following clients:

• 888.com, the world's largest gaming company
• CCP Games, one of the world's largest independent game developers
• Pinnacle Sports, the Internet's leading sports betting site

"Email marketing is critical for the online gaming industry," said Yuko Ishii, CRM lead for CCP Games.  "After doing extensive research to find the best possible email marketing service provider, Silverpop was the clear choice. Their solid technology, ease of use and superb support has exceeded our expectations ten-fold."

The online gaming industry is a highly competitive environment with dozens of companies in the United Kingdom alone offering their services.  Since the vast majority of these sites' marketing efforts are conducted via email, it is critical that the campaigns are strategic and the messages are relevant to and even anticipated by the targeted audience. Due to the nature of the business, deliverability can also be an issue for online gaming companies. Silverpop's Engage platform offers these companies a suite of tools designed to help increase conversion, retention, activation and reactivation.

"For our online gaming clients to be successful, they must understand their customers' behaviors and anticipate their needs," said Will Schnabel, vice president of international markets for Silverpop.  "We make it easy for them to analyze past behavior and transactional data and then use that information to provide tailored promotions to customers based on where they are in the lifecycle. Our deliverability team is also quite experienced in working with companies whose legitimate promotions may contain words or phrases that can be incorrectly flagged by ISPs."

About Silverpop
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.  Companies rely on the Silverpop Engage^TM platform to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B^TM platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, the United Kingdom and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.

Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage and Silverpop Engage B2B are trademarks of Silverpop Systems Inc.

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