Tampa, Fla., October 24, 2007 - EMI Industries teamed up with Silverpop, a leading provider of permission-based email marketing solutions, to provide customers and prospects with an electronic monthly newsletter, E-MI Mail. The newsletter features informative industry news and information written by industry experts, and seeks to make customers aware of new products, industry trends and services. 

E-MI Mail is an industry first in terms of allowing customers and prospects of custom food retail fixtures to "self segment" themselves and receive emails that pertain to their unique interests only, on a permission basis.  No other custom manufacturer in this industry appears to have this proven implementation of "1-to-1" digital, direct marketing.

Customers and prospects can sign up at no cost for the monthly E-MI Mail newsletter at the EMI Industries website: www.emiindustries.com. The newsletter will feature topics like "Stainless Steel: Can You Tell the Difference," or "Wood Versus Stainless Cabinets." Customers and prospects can also sign up to receive emails on other compelling topics, such as new products/services, new materials and engineering/manufacturing techniques, and/or design trends. Customers can even "weigh in" on suggested changes to the list of topics.

For additional information on E-MI Mail contact John Palms, VP of Sales and Marketing at jpalms@emiindustries.com or call 214-704-4212.  Individuals can also visit www.emiindustries.com, and go to the contact page, where they can send a question or comment.

About EMI Industries
EMI Industries is a custom product development company that provides a full line of equipment from the backroom to the store front of supermarkets, convenience stores, restaurants, and drug chains. EMI distributes throughout the world. With five manufacturing facilities and years of industry experience, EMI is uniquely poised to serve your entire fixture and equipment needs.

About Silverpop
Silverpop is a premier email service provider that supports the online relationship marketing needs of enterprise organizations. With its comprehensive array of on-demand Web-based software solutions, it offers highly scalable tools supporting both high-volume BtoC marketing initiatives as well as high-involvement BtoB sales processes. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle, multi-channel marketing campaigns that are timely, relevant and measurable.

Recognized by Deloitte as the second-fastest growing technology company in Georgia in 2007, Atlanta-based Silverpop has offices throughout the United States and in the United Kingdom. It is the only company that has appeared as one of the top two enterprise-oriented email service providers each of the last three years in analyst firm JupiterReseach's annual evaluation. Silverpop provides online relationship marketing support to industry-leading companies including Fossil, The Bombay Company, British Sky Broadcasting and more. Best practices and white papers are available at www.silverpop.com.

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