ATLANTA, February 8, 2005 - Silverpop, a leading provider of comprehensive permission-based email marketing solutions, announced today the expansion of its European operations with the opening of an office in London.

Silverpop's decision to expand to the United Kingdom was based on the desire to provide the best service possible to current clients and prospects in the area. The London office will build upon Silverpop's success with existing clients in the region, which include two of the top five global banks in London, as well as Skype, British Sky Broadcasting and Gizmondo.

"We are very pleased with the quality of services that Silverpop has provided to our email program," said Niklas Zennströ­¬ Skype CEO and co-founder. "We look forward to their local presence in Europe and working together to enhance Skype's customer communications."

Silverpop will bring its email marketing expertise to the U.K. through extensive thought capital and market studies. Among the company's first initiatives is to release the results of an email market study that will indicate the key differences in email deliverability in the U.S. and U.K.

"As companies are realizing the benefits that can be gleaned by using the Internet to acquire and retain customers , online marketing is undergoing explosive growth in the U.K.," said Bill Nussey, CEO of Silverpop. "Email marketing is a fundamental ingredient of any online marketing program. Our expertise and our product are ideally suited to meet the demands of this growing market."

Silverpop will launch its European operations with an initial debut at Technology For Marketing 2005, the UK's premier online marketing tradeshow.

About Silverpop
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Ranked as having the highest business value and richest feature set by JupiterResearch in 2004, Silverpop was also acknowledged by Forrester Research as a "strong performer" that "stands out with an interface that is quite easy to use while providing strong functionality." Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of email as a relationship tool. Its flexible service model allows marketers to choose from full service, ASP or install and easily move between the three, making it an ideal solution for marketers at any stage of using email. Silverpop provides email marketing to industry leading companies including The Bombay Company, British Sky Broadcasting, Weather.com and more.

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