Technology Association of Georgia Recognizes Silverpop for Innovation

ATLANTA, January 14, 2005 - Silverpop, a leading provider of comprehensive permission-based email marketing solutions, announced today its recognition by the Technology Association of Georgia (TAG) as one of the Top 40 technology companies in Georgia.

TAG accepts nominations from the state's technology community, which are then narrowed down to the Top 40 Innovators by a committee of leaders who have played an integral role in the emergence of Georgia as the Southeast?s technology hub. The selected innovators are chosen based on a variety of factors including their degree of innovation, potential impact on the Georgia economy and promotion of Georgia's image of innovation nationally and internationally.

"We are very proud to headquarter our company in Georgia," said Bill Nussey, CEO of Silverpop. "We are even more proud to be recognized among so many great companies. Georgia is a tremendous place to build a technology company and we look forward to continuing to participate in growing our state's technology community."

About Silverpop
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Ranked as having the highest business value and richest feature set by JupiterResearch in 2004, Silverpop was also acknowledged by Forrester Research as a "strong performer" that "stands out with an interface that is quite easy to use while providing strong functionality." Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of email as a relationship tool. Its flexible service model allows marketers to choose from full service, ASP or install and easily move between the three, making it an ideal solution for marketers at any stage of using email. Silverpop provides email marketing to industry leading companies including The Bombay Company, British Sky Broadcasting, Weather.com and more