Silverpop CEO is the Recipient of the Atlanta Interactive Marketing Association's Marketer of the Year Award

ATLANTA, December 13, 2004 - Silverpop, a leading provider of comprehensive permission-based email marketing solutions, announced today that its CEO, Bill Nussey, has been awarded the 2004 Marketer of the Year Award by the Atlanta Interactive Marketing Association (AiMA).

Each year, the AiMA selects one individual that has made extraordinary efforts to help build the Atlanta interactive marketing community, brings attention to Atlanta as a growing hub for interactive marketing and has shown professional development and growth. The recipient is selected by the AiMA Board of Directors, which includes new media and interactive marketing professionals focused on providing the Atlanta Interactive Marketing Community a place to network, share, and learn about proven leading-edge interactive strategies and tactics.

"Receiving this recognition from my peers in Atlanta is extremely gratifying," said Bill Nussey, CEO of Silverpop. "Having lived and worked in Atlanta for a large part of my career, I can say that the growth in our interactive community is astounding and that Silverpop is fortunate to be headquartered in such a thriving city."

"Bill's contributions to Atlanta's interactive marketing community are truly unique," says Teresa Caro, President of AiMA. "He was a logical choice for this award due to his long and continued support in the growth of interactive marketing and more specifically, email marketing. We look forward to Bill's participation in the future growth of interactive marketing both in and beyond Atlanta."

As CEO of Silverpop, Nussey has consulted with numerous marketing executives on the use of email as a strategic communications channel and, over the years, has uncovered solutions to many of the challenges marketers face. Nussey shares these insights in his recently published book, The Quiet Revolution in Email Marketing (www.quietrevolutioninemail.com). Extremely active in the Atlanta community, Nussey also serves on the Board of Directors for multiple Atlanta-based companies including Air2Web, Proficient and nuBridges.

About Silverpop
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Ranked as having the highest business value and richest feature set by JupiterResearch in 2004, Silverpop was also acknowledged by Forrester Research as a "strong performer" that "stands out with an interface that is quite easy to use while providing strong functionality." Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of email as a relationship tool. Its flexible service model allows marketers to choose from full service, ASP or install and easily move between the three, making it an ideal solution for marketers at any stage of using email. Silverpop provides email marketing to industry leading companies including The Bombay Company, British Sky Broadcasting, Weather.com and more.