ATLANTA, October 10, 2003 --Silverpop, a fast-growing provider of comprehensive permission-based e-mail marketing solutions, announced today the upcoming release of its latest whitepaper to address the growing concern of deliverability among legitimate marketers. The paper titled, Throwing Out the Good With the Bad -- Are Your Messages Being Delivered?, will be released during the DMA Annual show next week in Orlando, Fla.

Because the increase in spam continues to cause significant changes in the e-mail marketing landscape, marketers must address delivery challenges. A recent study by Return Path notes that 17 percent of legitimate e-mail messages are blocked by the major ISPs. The backlash against spam has been significant and ISPs have resorted to blocking any incoming message that, in their opinion, might possibly be spam. Since the ISPs must protect their business and spam is not going away anytime soon, marketers must find ways to more efficiently work through the challenges of deliverability.

The whitepaper examines the impact that deliverablity issues have on e-mail marketing, the different ways that legitimate messages are inadvertently blocked, how marketers can help ensure that messages make it to the inbox and an overview of the industry efforts underway to address the problem.

"As a company that is heavily involved in industry efforts to address deliverability on several levels, Silverpop has a unique perspective on deliverability issues and solutions and wanted to share that information with marketers," said Bill Nussey, CEO of Silverpop. "As spam increases and deliverability problems mount, many of our clients are seeking consulting and advice on these issues. We feel this whitepaper will provide some clarity and help all marketers improve message delivery."

Visit Silverpop at booth 1016 for a copy of the whitepaper.

About Silverpop
Silverpop Systems Inc. provides the only enterprise-class e-mail marketing software and services solution specifically designed for customer communication management, ensuring relevant, timely and consistent messaging. Silverpop enables marketing and communications professionals to cost-effectively control their own efforts and to maximize their company's connection with each customer. Silverpop, founded in 1999, is headquartered in Atlanta with funding led by Draper Fisher Jurvetson, NeoCarta Ventures and Labrador Ventures. More information on Silverpop and its products can be obtained by calling 1.866.745.8767 or by visiting www.silverpop.com.

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