Silverpop attracts industry heavyweights to drive sales and production

ATLANTA, July 14, 2003 -- Silverpop, a fast-growing provider of comprehensive email marketing solutions, announced today the addition of senior level executives to its management team. Joining Silverpop are Corey Williams as Vice President of Enterprise Solutions and Jerry Porter as Vice President of Production. These additions come on the heels of Silverpop's acquisition of Avalon's Digital Marketing Systems and will further the company's strategic growth.

Corey Williams, who joined Silverpop in June as Vice President of Enterprise Solutions, previously worked as the Regional Vice President of Sales for CheetahMail. During that time, Williams was credited with increasing the company's regional revenues by 200 percent and helping it emerge as one of the leaders in email marketing. Williams also worked as Director of National Accounts for MessageMedia (now DoubleClick). His tremendous background and email marketing expertise will further solidify Silverpop's West coast presence. Williams will manage the regional sales team, as well as all business development on the West coast.

Also joining Silverpop in June was Jerry Porter, Vice President of Production. Porter's experience includes 30+ years of technology consulting and management. Prior to joining Silverpop, Porter was the Regional Director for Cable and Wireless America where he managed the business and technical delivery operations of a 24/7 Internet data center servicing over 180 clients. In the course of his career, Porter has also successfully delivered over 500 software and technical infrastructure development projects. Porter is responsible for all of Silverpop's datacenters and infrastructure operations.

"As email communication continues to become an increasingly integral part of marketing efforts, strategic hires, such as these, will solidify Silverpop's position as a leader in email marketing, said Bill Nussey, CEO of Silverpop. "Both Corey and Jerry bring an amazing amount of experience to our company and I look forward to the successes we will achieve together."

About Silverpop
Silverpop is an email marketing solutions provider offering a full range of services that include email marketing strategy, campaign management and execution, and highly tailored analytics of campaign results. Our client solutions team has the expertise in best practices and email campaign fulfillment to get the job done right, every time. Our solutions are available in either full or self-service, depending on client preferences. Silverpop's customer base includes Apple, The Bombay Company, Weather.com and AutoNation. For more information visit www.silverpop.com.