June 2008

 Marketers Missing E-mail Fundamentals: Studies
Some marketers lack the basics when it comes to email marketing best practices and Elaine O'Gorman, Silverpop's senior vice president of marketing and product strategy, shares some thoughts.
Direct Magazine - June 5, 2008

May 2008

Security Backlash: How to Repair Your Business's Email Reputation
Silverpop's Director of Deliverability Ted Roberts shares tips on how to repair your reputation with ISPs.
ITSecurity - May 20, 2008

Case Study: Email Marketing Company Cuts Costs with ONStor’s Virtualized Solution
Silverpop cuts costs and expands storage capacity with ONStor.
Computer Technology Review - May 9, 2008

Secrets and Lies about International Email Marketing
Silverpop's Will Schnabel dispels some of the myths about email marketing in Europe and Asia.
BtoB Magazine - May 8, 2008

Silverpop Promoted Will Schnabel to VP, International Markets
Part of Silverpop's international expansion, Schnabel will oversee strategy across European and Asian markets.
ClickZ - May 7, 2008 

Silverpop Promotes Schnabel to International VP
Schnabel will oversee Silverpop's expansion throughout Europe and Asia.
Direct Magazine - May 6, 2008

April 2008

Silverpop Strikes Gold in New Round
Silverpop receives $15 million in funding for acquiring companies with complementary technologies in the hosted services market.
DealBook - April 25, 2008

Silverpop Scores $15M for Email Marketing
Silverpop secures $15 million in funding which will be used to acquire companies with complementary technologies.
Red Herring - April 24, 2008

Target Top B-to-B Sales Leads
Silverpop's Loren McDonald shares thoughts on the BtoB market's focus on sales lead generation.
DM News - April 14, 2008 

 Lead Scoring by the Numbers
Silverpop's Will Schnabel explores lead scoring and how to separate the highly motivated prospective customer from the mildly interested.
DM News - April 9, 2008

Yahoo!’s Message-Blocking Filters: 4 Steps to Get Your Email Delivered
Silverpop's deliverability director, Ted Roberts, shares a deliverability tip to help marketers get their message to the inbox.
MarketingSherpa - April 8, 2008

March 2008

Play.com Appoints Silverpop to Handle Email Campaigns
Silverpop will develop an email marketing campaign for Play.com customers.
New Media Age - March 12, 2008

February 2008

Silverpop Promotes O'Gorman
O'Gorman now senior vice president of marketing and product strategy.
BtoB Magazine - February 28, 2008

Team Players
Silverpop client Second Act score big with Fantasy football campaign.
DM News - February 11, 2008

Email Best Practice
The legal ins and outs of email marketing.
Email Marketing Masterclass - February 1, 2008

January 2008

Email Marketers Doing it for Themselves
Silverpop's Mike Weston relfects on the usability email software and if that is helping drive the production of campaigns in-house.
e-consultancy - January 30, 2008

McDonald Leaves Lyris, Joins Silverpop
Industry veteran Loren McDonald joins Silverpop as vice president of industry relations.
Direct Magazine - January 22, 2008

When's the Best Time to Send Emails to Target Consumers at Work? Test Results
Silverpop client Second Act, an e-retailer, tests the best time to send email to increase click-through rates and conversions.
MarketingSherpa - January 22, 2008

Don't Leave Interested Parties Stranded on Bad Landing Pages
Marketers continue to struggle with the effective use of landing pages according to a 2007 Silverpop study.
BtoB Magazine - January 14, 2008

How to Justify More Digital Dollars
Vtrenz, a Silverpop company, explores how to measure the effectiveness of a marketing program.
iMedia Connection - January 2, 2008

December 2007

Next-gen Phones will Alter Mobile
As mobile devices evolve beyond basic cell phone capabilities, marketers must expand their view about mobile as a marketing channel.
DM News - December 14, 2007

November 2007

WebTrends partners with Silverpop
The partnership will allow marketers to track Web site visitors and schedule automated e-mail communications around recipient behavior.
DM News - November 13, 2007

October 2007

Silverpop Makes Targeting Easy with Coremetrics
Silverpop enables customers to seamlessly move targeted segment data to its email marketing solution.
Internet Retailer - October 18, 2007

Silverpop partners with Coremetrics for e-mail and analytics integration
Allows customers to use Coremetrics’ LIVEmail 2.0 interface within its platform.
DM News - October 16, 2007

September 2007 

E-Mail Marketers Mind Their Manners
Retail marketers are learning to ask customers for more than just e-mail addresses, according to a new Silverpop study.
eMarketer - September 27, 2007

Simple Content: A Safer Choice
Improper e-mail rendering can cause creative marketing campaigns to miss their mark.
BtoB - September 24, 2007

List Retention: A Tough Battle
Having a clean, current list is a challenge for many marketers' according to a recent survey by Silverpop.
BtoB - September 24, 2007

Retailers still see growth in e-mail channel: Silverpop
Many marketers are not taking full advantage of the possibilities of e-mail marketing, according to the new Silverpop study.
DM News - September 21, 2007

Retailers Improving on e-mail, but Still Have Room to Improve, Study Finds
The new Silverpop study found that growing lists remains a challenge for all e-mail marketers.
Internet Retailer - September 20, 2007

Retailers Improve List-Growth Tactics, Lag on Some Basics: Study
New Silverpop study examines the list growth tactics of retailers.
Magilla Marketing - September 18, 2007

June 2007

Your Landing Pages May Need Work 
Silverpop's Elaine O'Gorman explains the results of the company's latest research study, evaluating best practices on landing page development.
Magilla Marketing - June 20, 2007

May 2007

Sending Out an RSS: Newsfeeds Give Consumers Control
Silverpop's Director of Product Marketing Scott Voigt, speaking at ACCM in Boston, notes that RSS feeds are empowering to consumers because they allow users to easily subscribe - and unsubscribe - to content they want without registering.
Chief Marketer - May 22, 2007

Email Marketing Provider Silverpop Aquires Vtrenz
"Silverpop's worldwide sales organization will provide Vtrenz the largest and broadest sales force in the demand management industry."
e-consultancy - May 9, 2007

Silverpop/Vtrenz: Makes Sense All Around
Research analyst Shar VanBoskirk  thinks the Vtrenz acquisition is a good move for Silverpop and an even better one for Vtrenz.
Forrester Marketing Blog - May 8, 2007

Silverpop Acquires Lead Management Firm Vtrenz
E-mail service provider Silverpop announced yesterday it has acquired marketing automation and lead-management company Vtrenz (pronounced vee-trends) for an undisclosed sum.
Direct - May 8, 2007

Goodmail Systems Announces 15 Top Email Service Providers Among Compnay's First Business Partners
Silverpop is among the first ESPs to offer CertifiedEmail, enabling clients' messages to be delivered with a unique trust icon indicating the authenticity of each individual message.
Sys-Con Media - May 8, 2007

April 2007

The Case for an Email Preference Center Program
As the busy online shopping season approaches, savvy marketers are toiling to develop email campaigns that are timely and relevant. Key to relevance is a solid, robust preference center program. Silverpop's Vice President of Strategy Elaine O'Gorman explains how to move your email program from a marketer-centric system to a more effective customer-centric approach.
DM News - April 4, 2007

One-to-One Email Produces 1,537 Percent Response Gain
Forbes.com and Hewlett-Packard recently ran a personalised email campaign to support their multi-channel marketing efforts for a joint business education centre, and course enrolments increased by over 1,500 percent.
The Wise Marketer - April 3, 2007

Buck the Learning Curve With Surveys
Email marketers are answering the call for more precisely targeted customer communication by taking the lead from their marketing-researcher counterparts and including surveys and polls in their campaigns, says Elaine O’Gorman, vice president of strategy for Atlanta-based email marketing services provider Silverpop.
Target Marketing - April 1, 2007

March 2007

Forbes.com/HP Drive Online Courses Through Email
Forbes.com and Hewlett-Packard use email to promote a joint, online Business Learning Center and have seen course enrollments increase by 1,537 percent.
DM News - March 28, 2007

Silverpop Leverages Leading-Edge Technology to Keep Up With Rapid Data Growth
Ranked as one of the premier permission-based email marketing service providers in the world, Silverpop tracks tens of billions of email messages annually for prestigious clients that include, Mazda, GMAC, Sallie Mae, UBS, JetBlue Airways and more. The storage platform is mission-critical to Silverpop's business model.
Computerworld - March 27, 2007

WIT Announces Finalists for Eighth Annual Women of the Year in Technology Awards
Women in Technology (WIT), the leading association devoted to the development of Georgia's businesswomen in the technology industry, has selected Silverpop Vice President of Strategy Elaine O'Gorman as a finalist for the 2007 Women of the Year in Technology Awards.
TechLINKS - March 21, 2007

Branded Subject Lines Underused by Retailers
Retailers have invested huge sums into making their brand names powerful, yet two-thirds of the largest retailers never or rarely ever use their brand names in the subject lines of their emails.
Email Insider - March 15, 2007

Better Email Lists in 5 Steps
People sign up to receive your messages because they anticipate a relevant and enriching experience. When you deliver, they reward you with loyalty and high return on investment. When you don't, they walk away. Silverpop CEO Bill Nussey shares five core strategies to encourage people not only to join your list, but continue to respond over the long term.
iMedia Connection - March 13, 2007

February 2007

Silverpop's Board Recognizes Management for Company's Strong Growth
The Board of Directors of email service provider Silverpop has recognized two members of the company’s management team with promotions.
Target Marketing - Feb. 12, 2007 

January 2007

4 Steps to Better Email Marketing
Silverpop CEO Bill Nussey explains why it's better to invest in your email marketing program rather than simply spend more of the same old money.
iMedia Connection - Jan. 26, 2007

Only One in Five Retailers Harness the Marketing Power of Transactional Email
Transactional emails are underutilised as marketing vehicles by online retailers, concludes a study of 84 top online retailers conducted by global email service provider Silverpop.
e-consultancy - Jan. 24, 2007

How Online Retailers Miss Some Revenues
According to Silverpop's new "How Top Retailers Use Transactional Emails" report, many online companies are failing to exploit the full potential of transactional email marketing — and thereby leaving money on the table.
eMarketer - Jan. 22, 2007

Origin Selects Silverpop's Transact for Messaging Campaigns
Lead-generation firm Origin Data has selected email service provider Silverpop's new Transact email product for its clients' automated-response email customer acquisition programs.
Direct Newsline - Jan. 19, 2007

A Simplified Approach to Lifecycle Marketing
Developing a lifecycle email marketing program needn’t be complicated. According to Silverpop CEO Bill Nussey, a simple approach is to start by separating your email list into the following three distinct groups.
Target Marketing - Jan. 17, 2007

Are You a Smart Marketer?
Promotions that promise a specific dollar amount off a sales price enjoy 45 percent higher click-through rates than those offering a percent discount, according to a study from email services provider Silverpop.
Entrepreneur.com - Jan. 17, 2007

Retailers are Ignoring the Power of Transactional Emails
Online retailers have a long way to go to use transactional emails as marketing vehicles, according to a study of transactional emails from 84 top online retailers conducted by email marketing company Silverpop.
Internet Retailer - Jan. 8, 2007