December 2006

Study: Analytics Top Email Marketer Concerns
A lack of customer data and difficulty with analyzing campaign results are the top hurdles facing email marketers, according to a recent JupiterResearch study commissioned by email service provider Silverpop.
ClickZ - Dec. 27, 2006

Ten Trends to Drive Traffic and Sales in 2007
Looking forward, the dominant online marketing trends for 2007 include increased consumer relevance, improved execution, enhanced focus on testing and metrics, and according to Silverpop VP of Strategy Elaine O'Gorman, a move toward a more channel-agnostic marketing approach.
ClickZ - Dec. 21, 2006

Strategic Takeaways from the Email Insider Summit
Multimodality is the future. Bill Nussey of Silverpop and Brent Hill of FeedBurner led a great discussion on RSS and set the table for many future discussions on content distribution as the key–and the channel as the enabler.
Email Insider - December 11, 2006

New Email, Old Challenges
As far back as there has been advertising, marketers have been not only trying to identifying who their customers are, but also trying to understand what makes them tick — and trying like heck to figure out which campaign elements make them buy and which do not.
eMarketer - December 11, 2006

Email Tactics: Get a Leg Up in 2007
This year saw a select few email service providers and marketers begin to implement three tactics that promise to build trust and loyalty and generate fantastic returns. So without further ado, here is my holiday gift to you: Three cool things you can do with email in 2007.
iMedia Connection - December 8, 2006

Emailers Starving for Customer Data
Thirty-four percent of 422 email marketers surveyed by JupiterResearch on behalf of email service provider Silverpop said a lack of customer data is the No. 1 challenge they face in their email marketing programs.
Direct - December 5, 2006 

November 2006

Holiday Volume Up, But Campaign Sizes Down: Silverpop
While email marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller, according to Silverpop VP of Strategy Elaine O’Gorman.
Direct - November 28, 2006

E-marketing Strategies Strategizes with Silverpop
Agency E-marketing Strategies tapped Silverpop to provide e-mail marketing services like analyzing campaign results to its clients.
DM News - November 22, 2006

Email Marketing: E-Customers for Keeps
Using email to drive customer retention is a big challenge for today's email marketers, but finding out what works and what doesn't, through testing and adapting, is the key.
Brand Republic - November 14, 2006

JupiterResearch Email Buyer's Guide Rankings
Silverpop is the only company to consistently rank in the top five of the highly anticipated annual Email Buyer's Guide from JupiterResearch.
DM News - November 2, 2006

October 2006

10 Ways for Marketers to Use RSS
If RSS is the ultimate consumer-controlled media, what's holding up its adoption? Recent research shows RSS adoption lags some early expectations.
ClickZ - October 26, 2006

Send-To-A-Friend or SPAM Relay?
Silverpop CEO Bill Nussey shares his insight and expertise with Email Insider readers.
Email Insider - October 24, 2006

The Fine Art of Email Creative
Competition for space in your inbox is fierce, but a new study from Silverpop, an email marketing service company, may provide some helpful tips for increasing your click-through rates.
eMarketer - October 21, 2006

Call to Action Should Be in Text and Image Form: Silverpop
Email newsletters with formal greetings and multiple paragraphs do not work anymore as they are evolving into richer media, email marketing firm Silverpop found in a recent study of 600 emails.
DM News - October 18, 2006

Live From DMA06: BtoB, BtoC Require Different Email Creative
Business-to-consumer and business-to-business email campaigns require vastly different creative tactics in order to drive the highest response, according to a study released yesterday by email service provider Silverpop.
Direct Newsline - October 16, 2006

Study Explores Email Creative That Works
A study of b-to-b e-mail marketing messages by email marketing company SilverPOP identified several creative elements that boosted open rates and click rates.
BtoB - October 12, 2006

August 2006

Coremetrics to Help Blair Corp. CRM
Coremetrics' integration with the IBM Websphere Commerce Suite, email service provider Silverpop and SAS Marketing Automation played a major role in Blair’s decision.
DM News - August 30, 2006

Email Marketers Embrace the 'Unsubscribe' Button
Ironic as it may sound, commercial emailers are jubilant about a new feature Microsoft's rolling out: an "unsubscribe" button.
ClickZ - August 25, 2006

NGI Taps Silverpop For Email Marketing
Email service provider Silverpop will provide email marketing services to clients of Net Gain Interactive, a Minneapolis-based interactive agency.
Direct Newsline - August 14, 2006

Creative Engagement - Simple Tips to Help Your Create Emails That Grab Recipients' Attention
You can't judge a book by its cover, but that's exactly what many readers do when deciding whether to open e-marketing messages.
BtoB - August 14, 2006

Silverpop Reaches Millions With 3PAR Utility Storage
3PAR(R), the leading provider of Utility Storage, announced today that Silverpop, a leading email marketing solutions, strategies and services provider, has selected 3PAR Utility Storage with Dynamic Optimization to deliver, track and archive its mission critical opt-in email campaigns.
Sys-Con - August 8, 2006

Email Creative: What Works and What Doesn't
Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put little symbols where pictures used to be.
Multichannel Merchant - August 1, 2006

July

Email Q&A: Silverpop's Bill Nussey - Part Two
Silverpop CEO Bill Nussey offers his expert insights to iMedia Connections in this two-part interview.
iMedia Connection - July 25, 2006

Email Q&A: Silverpop's Bill Nussey - Part One
Silverpop CEO Bill Nussey offers his expert insights to iMedia Connections in this two-part interview.
iMedia Connection - July 18, 2006

EU/US Marketers Differ on List Growth Tactics
Email list-growth tactics that work well in the U.S. don’t necessarily succeed in Europe, according to a recent study by email service provider Silverpop.
Direct Newsline - July 18, 2006

Don't Call Them by Name; It Bores Them
Should you put email recipients’ names in subject lines? Not anymore, say experts. Not too long ago, leading a subject line with the recipient’s name would reportedly boost response rates. However, according to Elaine O’Gorman, chief strategy officer of email service provider Silverpop, email personalization can still work if it has a purpose.
Direct Newsline - July 11, 2006

Who's Who in BtoB 2006
In a world where most of Silverpop's competitors have been snatched up by bigger players, Bill Nussey, CEO of Silverpop, remains committed to forging partnerships to strengthen his company's value to customers as opposed to being another in a long line of acquired e-mail companies.
BtoB - July 10, 2006

June

The Shape (Maybe) of Things to Come (Perhaps)
Silverpop CEO Bill Nussey details individualized RSS feeds during panel session at DM Days New York '06.
DirectBuzz Blog - June 21, 2006

Silverpop Bolsters Development Team
Silverpop adds staff to product development group.
ClickZ - June 14, 2006

May

Email as a Customer Acquisition Tool
Email marketers want to increase the size of their mailing lists, however, prospecting to strangers in the hopes of recruiting new customers seldom produces the desired results.
BtoB - May 25, 2006

Best And Worst Ways To Grow An Email List
New Silverpop study details successful list growth tactics.
ClickZ - May 22, 2006

How To Use Email To Find New Customers
Silverpop CEO Bill Nussey explains why mailing to rented or purchased email lists won't establish the trust you need to reap -- and keep -- customers.
Inc.com - May 19, 2006

Marketers Plan Questionable List Growth Tactics: Silverpop
Many email marketers are planning to use list-growth tactics that others said didn’t work very well, according to a recent survey by email service provider Silverpop.
Magilla Marketing - May 18, 2006

Best, Worst Tactics for Growing Email Lists
In a survey conducted by Atlanta-based email services provider Silverpop, email marketers ranked the four most successful methods of growing their email lists.
Multichannel Merchant - May 10, 2006

April

Problem Solved: Getting Started with Web Analytics
Optimizing the integration between your email marketing and Web analytics platforms enables you to more efficiently target and trigger email campaigns based on Web site clickstream data, explains Silverpop VP of Strategy Elaine O'Gorman.
BtoB - April 3, 2006

March

Adding RSS to the Marketing Mix
Silverpop CEO Bill Nussey explains why RSS will soon become the internet content delivery channel of choice, and why that's good for marketing.
iMedia Connection - March 27, 2006

Retailers Dropping the Ball on Email Opt-Outs, Study Says
Retailers are passing up opportunities to lower the number of people who opt-out of email marketing campaigns, a Silverpop study finds. If nothing else, retailers should learn why consumers are opting out, it says.
Internet Retailer - March 23, 2006

Giving Opt-Out Choices May Mean Keeping Customers
Online retailers that let email subscribers change their preferences when they're in the process of opting out can keep some of those customers on their lists, according to a new study by email marketing firm Silverpop
Marketing Vox - March 20, 2006

Silverpop Partners with Analytics Firms
Silverpop is now partnering with four of the major Web analytics firms: Omniture, Coremetrics, WebSideStory and WebTrends.
DM News - March 8, 2006

Email Shake-Up or Email Shake-Down?
New email laws threaten to undermine reputable marketers.
Inc.com - March 3, 2006

February

Latest M&A Activity Requires New Thinking
The rampant merger and acquisition activity in the email marketing industry over the past 18 months has led to competing predictions about where it's headed. Silverpop CEO Bill Nussey examines where the market is really likely to go, and how marketers can ensure they make smart choices amidst all the changes.
Email Insider - February 27, 2006

The Most Important Email Marketing Tactic of All
If you know how, email makes it easier to ensure your campaigns are successful and well received nearly every time, according to Silverpop CEO Bill Nussey.
Inc.com - February 15, 2006

Email for Customer Acquisition; Avoiding Costly Mistakes
Casting email campaigns like a net across a sea of unsuspecting recipients is seldom a good idea. However, according to Silverpop Strategy VP Elaine O'Gorman, with careful targeting you can use email as a customer acquisition tool.
BtoB - February 13, 2006

Marketers Mixed on AOL-Goodmail Plans
After backpedaling and recasting the CertifiedEmail service provided by Goodmail as an optional add-on to its existing Enhanced Whitelist, stakeholders are still divided on the potential effectiveness and wisdom of the move.
ClickZ - February 9, 2006

Omit Needless Words
The secret to successful email marketing: be succinct
Internet Retailer - February 6, 2006

Senders Protest AOL Email Changes
Silverpop CEO Bill Nussey and others think AOL will get too much sender and customer backlash to do away with its Enhanced Whitelist.
DM News - February 1, 2006

January

Ask the Expert
Is using email as a customer acquisition tool really such a bad idea?
BtoB - January 26, 2006

Focusing on Key Metrics
Silverpop CEO Bill Nussey looks at the real power behind email campaigns.
iMedia Connection - January 23, 2006

Text Versus HTML
Always a hot topic among email marketers, the ongoing discussion of whether to send your campaigns via HTML or text is an important decision that has implications on both the sender and recipient side.
iMedia Connection - January 18, 2006

Silverpop Welcomes New Board Members
ClickZ - January 11, 2006

Five Essentials that Make or Break Email Campaigns
The most successful email marketing programs are built on a strong foundation—a core of ideas that can support even the most sophisticated and complex campaigns.
Target Marketing - January 1, 2006