January 2004

Ask The Expert: What is the Hot Zone of an E-mail Message?
BtoB

The Marketing of CAN-SPAM
ClickZ

Silverpop to consult on CAN-SPAM compliance
BtoB

Silverpop Addresses CAN-SPAM
Real Market News

 

February 2004

British Sky Broadcasting Chooses Silverpop
MediaPost

Leading European Media Company Selects Silverpop
TechLinks

British Sky Broadcasting tapped Silverpop for e-mail marketing
ClickZ

Ask the Expert: When is it a Good Idea to Use Rich Media in E-mail?
BtoB

Marketers Say AOL Floats E-Mail Report
ClickZ

 

March 2004

Measure Your Deliverability IQ
DMA MTIC Newsletter

Shoe Maker's Children
MediaPost

Ask the Expert: What is sender authentication?
BtoB

BSkyB Taps Silverpop for E-mail
DM News

Measure Your Deliverability IQ
DMA Spotlight

Earthlink to test authentication technology
BtoB

BSkyB With Silverpop
Real Market News

 

April 2004

Can-Spam Has Yet To Seal Lid On Spam Problem
MediaPost

Silverpop Takes Steps to Support New Email Authentication
Real Market News

Silverpop implements e-mail authentication mechanism
BtoB print and online

How to Use a Do Not Email List for Protection from CAN-SPAM Lawsuits - Part II: Vendors Profiled
Marketing Sherpa

Commercial E-Mailers Weigh Gmail's Impact
DM News (print and online)

 

May 2004

Microsoft merges Caller ID with SPF
BtoB print and online

Silverpop upgrades e-mail marketing product
BtoB print and online

Silverpop Marketer 5.0 Announced
Real Market News

Silverpop Updates E-Mail Software
DM News (print and online)

Silverpop Updates Email Marketing Software Product
MediaPost DMD Conference Preview DM News (print) Silverpop Beefs Up Reporting Capabilities Internet News.com

Silverpop Beefs Up Reporting Capabilities
ClickZ

Ask the Expert: Why should I consider offering my customers an "e-mail preference center"?
BtoB print and online

 

June 2004

Take Your E-Mail Marketing to the CRM Level With Dynamic E-Mail
Target Marketing

Email Report Shows Relatively Steady Delivery, Open and Click Rates
MediaPost

Silverpop Updates Email Software
DM News

 

July 2004  

What do e-mail marketers need to know about Google's Gmail?
BtoB

Who's Who 2004
BtoB

Top Rankings Among Email Marketing Companies
BtoB

Ask the Expert: Where should I place editorial content and ads in e-newsletters for maximum results?
BtoB

 

August 2004

Silverpop Participates in Microsoft Sender ID Summit
TechLinks

JupiterResearch Report Ranks Silverpop as a Leading Email Service Provider
TechLinks

Silverpop to Participate in Microsoft Authentication Summit
Real Market News

Ask the Expert: How Long is the Shelf Life of My Opt-In List?
BtoB

 

September 2004

JupiterResearch Assesses Email Service Providers
MediaPost

JupiterResearch Evaluates ESPs
ClickZ

JupiterResearch Evaluates Email Service Providers
BtoB

Port25 Adds Authentication Tools to E-Mail Software
DM News

Ask the Expert: Is a Click-Through Rate a Good Measure of Email Performance?
BtoB

Good and Bad News about Email
eMarketer

 

October 2004

Beyond Can-Spam: Email Authentication
Catalog Age

What's on Marketers Minds?
DM News

Silverpop Automates CAN-SPAM Compliance
DM News

Email and the DMA
Email Insider

Excellent Email
iMedia Connection

Who's Who ? A Complete Guide to Atlanta 's Leading Technology Executives
Atlanta Business Chronicle

Ask the Expert: Will Having Friends at the Top ISPs Get my Email Delivered?
BtoB

Even Fortune 1000 Marketers still lack understanding of CAN-SPAM, according to a new study from Silverpop
Real Market News

Silverpop to Launch CAN-SPAM Compliance Solution
BtoB

 

November 2004

Jupiter Research's Email Leaders
BtoB

Take Special Care When Marketing With Email
Bank Technology News

Email Marketing Metrics Guide 2005
Marketing Sherpa

Winning Formula
Catalog Success

Marketers Resource Guide
BtoB

Building Your Inhouse List
BtoB

December 2004

Ask the Expert: Segmenting
BtoB

FTC Issues Final Rules Defining CAN-SPAM
ClickZ

Companies still Vexed by Pesky, Costly Spam
Atlanta Business Chronicle

Silverpop CEO Receives DMA Award
TechLinks

Bill Nussey, CEO of Silverpop, Named Marketer of the Year
TechLinks

Email Governance Part I
DMA's In Case You Missed It