June 2009

Increase In E-mail Frequency a Potentially Risky Endeavor
DM News - June 30, 2009
Silverpop CEO Bill Nussey discusses the importance of relevancy, especially as email frequency increases.

Don't Let Leads Slip Through Your Fingers
BtoB Magazine - June 22, 2009
Will Schnabel, Silverpop's vice president of international markets talks about how good lead-nurturing messages provide insight and solutions, not overt sales pitches and ensure that prospects will immediately think of your company when they are ready to buy.

Silverpop Integrates Lead Gen App With NetSuite
BtoB Online - June 22, 2009
Silverpop has integrated its Engage B2B demand-generation application with the back-office solutions offered by NetSuite.

Marketer Pops onto Kiwi Scene
Atlanta Business Chronicle - June 18, 2009
Silverpop has expanded operations in Australia and New Zealand.

USA Financial Leverages Marketing Activity Analytics To Determine Lead Value
DemandGen Report - June 16, 2009
Silverpop Engage B2B client, USA Financial, talks about how they used the lead management solution and increased their sales pipeline by more than 50 percent.

Number of E-mails Sent by Online Retailers Climbs: Silverpop
Direct - June 11, 2009
Online retailers are sending more e-mail, but they aren’t getting any better at offering customers choice. The top 500 retailers in the study—ranked by revenue—sent a total 3,242 e-mails during the 30-day evaluation period last year, compared to 2,645 in 2007, according to a new study from Silverpop.

Silverpop Hires One VP, Promotes Another
Direct - June 7, 2009
Silverpop hires Kelly Thompson as vice president of production operations and promotes Clara Hoban to vice president of support services.

Kelly Thompson and Clara Hoban Join Management Team at Silverpop
News On Women - June 5, 2009
Silverpop promotes Clara Hoban to vice president of support services and adds Kelly Thompson as vice president of production operations.

Silverpop Sets New Bar for B2B Campaign Tools
Forrester Blog - June 3, 2009
Laura Ramos, vice president and principal analyst for Forrester Research, recently viewed Silverpop's new Campaign GUI feature and decided it set the bar for all B2B campaign tools.

Silverpop Engage B2B Simplifies Campaign Management with New Drag & Drop Interface
DemandGen Report - June 3, 2009
Silverpop Engage B2B unveiled its new Campaign Graphical User Interface (GUI), which is designed to give marketers a drag-and-drop editor to create campaign flows.

Silverpop Revamps Tool
DM News - June 3, 2009
Silverpop Engage B2B client, Pauline McCormack, talks about how the product's new Campaign GUI is easy and helpful at mapping out and building campaigns.

Silverpop: Drag and Drop Email Solution
BizReport - June 2, 2009
Silverpop's new GUI allows marketers to "see" the different paths which sales leads can take depending on the content and layout of an email message. From single-track campaigns to complex, multiple track options, marketers can quickly make decisions about the content of their message.

Silverpop Lead-Management App Introduces Graphical Interface
BtoB Online - June 1, 2009
Silverpop Engage B2B launches its new campaign GUI to help marketers easily visualize the marketing-sales funnel.

May 2009

Silverpop Introduces Drag and Drop Feature
Media Post - May 29, 2009
Silverpop unveils its new campaign GUI feature, which gives clients a drag-and-drop, storyboard-like editor to create campaign flow for their lead management programs.

Smarthome Selects Silverpop For E-mail
DM News - May 28, 2009
Smarthome, an e-commerce site owned by SmartLabs Inc. that sells electronic products for the home, has selected Silverpop for its e-mail marketing program.

U.K. Firm Helps Marketers Get Personal With Consumers
Advertising Age - May 25, 2009
Silverpop gives a definitive answer to digital marketers that have pondered what the best time and day is to send out e-mails with its new send-time optimization system that determines the best delivery time for each recipient on a mailing list.

ControlScan's 3-Step Email Program Boosts Engagement
BtoB Online - May 21, 2009
Silverpop Engage B2B client, ControlScan, talks about its favorable results using the solutions' email marketing tool to engage customers about the importance of compliance.

Britannica Sees Revenue Boost from Targeted E-mails
DM News - May 12, 2009
Encyclopaedia Britannica was one of five companies that tested a new feature from Silverpop, which enabled them to target e-mails to the day and time the intended recipient is likely to be perusing their inbox.

Silverpop Solves Best Times To Send Marketing Emails' Dilemma
Brand Republic - May 12, 2009
Silverpop has launched its Send Time Optimization tool, which delivers messages at the precise day and time the recipients are most likely to be in their inboxes.

Silverpop Opens Munich Office
Triangle Business Journal - May 11, 2009
Atlanta-based Silverpop has leveraged the Munich-based European Founders’ investment and business contacts to launch operations in Germany.

Silverpop Now Sends Emails When Recipients Are Most Likely In Inbox
Internet Retailer - May 8, 2009
Silverpop client Encyclopaedia Britannica finds that emails sent using the Send Time Optimization feature generate 40 percent more revenue.

Best Send Time? When Recipients Are In The Inbox
Media Post - May 7, 2009
Silverpop's Loren McDonald discusses the best time to send emails so recipients are most likely to read them.

An Exciting New Age In Marketing Has Arrived
Fresh Business Thinking - May 6, 2009
Silverpop's Will Schnabel discusses the decrease in "interruption" with the arrival of engagement marketing.

Canada's Anti-Spam Bill: 5 Key Differences from CAN SPAM
MarketingSherpa.com - May 6, 2009
Silverpop's Ted Roberts weighs in on a new anti-spam bill in Canada.

Social Networking Pushes Email Marketing Into New Era of Real-Time Communication
DemandGen Report - May 5, 2009
Silverpop's Loren McDonald discusses the differences in social media and email and the impact of each.

Silverpop Unveils Send-Time Optimization Tool
DIRECT - May 5, 2009
Silverpop CEO, Bill Nussey, discusses the company's new Send-Time Optimization tool, which analyzes recipient behavior on a rolling basis to predict the ideal message delivery time for each address on the mailing list.

Smart Email Optimizes Itself for the Best Response
Media Post - May 4, 2009
Silverpop client, Encyclopaedia Britannica, has been testing a feature in its Engage solution that determines the best time to send an email to each recipient on a list based on his or her individual behavior.

April 2009

Tips for Testing Your Email Marketing Programs
BtoB Online - April 30, 2009
Silverpop's Loren McDonald offers tips for testing email marketing programs.

Unum Group Sees Increase in Email, Using Landing Pages
DM News - April 28, 2009
Silverpop client, Unum Group, sees an increase in its emails with the use of Silverpop's Landing Pages features.

Transactional Emails: Make Your First Impression Count
Email Insider - April 23, 2009
Silverpop's Loren McDonald discusses the importance of transactional emails.

Use Email to Listen to Customers
BtoB Magazine - April 20, 2009
Silverpop's Loren McDonald gives several tips on how marketers should use email to listen to customers.

Truly Engaging: The New Era of Marketing
DM News - April 7, 2009
Silverpop's Will Schnabel talks about how engagement marketing helps marketers gain and in-depth understanding of customer pain points, which is an important component upon which to build messaging and product development.

3 Benefits of Using Social Email Marketing
eM+C - April
Silverpop CEO Bill Nussey discusses three benefits of using social email marketing.

WorkForce Software Sees 70% Sales Lift By Automating Marketing Interactions
DemandGen Report - April 7, 2009
Silverpop Engage B2B client, WorkForce Software, sees a 70% increase in its year-over-year sales after implementing the marketing automation solution.

Thought Leadership 101: Engagement Marketing with Will Schnabel
The Funnelholic - April 2, 2009
Silverpop's Will Schnabel offers the latest tips and techniques on engagement marketing.

March 2009

The Rules of Engagement Marketing
iMedia Connection - March 24, 2009
Silverpop CEO discusses how engagement marketing gives audiences the chance to respond to and interact with your company to build brand loyalty.

Branding News: Silverpop Completes Rebrand of Vtrenz
B2B Marketing Online - March 17, 2009
B2B Marketing talks with Silverpop regarding its expectations of rebranding Vtrenz to Engage B2B.

Creating a Complete Picture of Your Prospect for Sales
Marketing Times - March
Silverpop Engage B2B client, Brainshark, cites the lead management solution as a major building block in helping them create a complete picture of its prospects (page 12-13).

Email Strategy Lifts Revenue Opportunities
1to1 Weekly - March 16, 2009
TMG talks about how they created an enterprisewide database and email management program with Silverpop.

Trends and Best Practices in Email Marketing
eMarketer - March 13, 2009
Silverpop's CEO Bill Nussey talked to eMarketer about trends and best practices in email marketing.

Is There Anything Email Can't Do?
BtoB Magazine - March 9, 2009
Silverpop's Scott Voigt discusses the dual functions of email and how it, along with lead management solutions, should be used to engage customers and prospects.

How to Use Email to Get Your Customers Talking to You
BtoB Magazine - March 5, 2009
Silverpop's Loren McDonald talks about the importance of using email as a two-way medium to engage customers in a meaningful dialogue.

Designing for Destruction: Some E-mail Creative Basics
DIRECT - March 3, 2009
Silverpop's Eric Stablow gives important recommendations on commercial email design.

February 2009

B2B Marketing 2.0: How to Engage Social Buyers and Break Marketing/Sales Gridlock
CustomerThink - February 23, 2009
Silverpop's Will Schnabel discusses how the economic crisis may boost the demand for lead management solutions, because they improve efficiency.

Actionable Data in a Tight Economy
DestinationCRM - February 23, 2009
Silverpop's Loren McDonald jumps on his soapbox to help B2B marketers understand they must show their strategic value - or else.

Identify Top Advertising Targets by Merging, Mining Email Databases: 6 Steps to Double Ad Sales
MarketingSherpa - February 19, 2009
Silverpop client, TMG, discusses how they were able to merge their email databases and achieve stellar results.

Email: A Hammer In Your Cross-Media Toolbox
DM News - February 10, 2009
Silverpop's Stephen Guerra talked to EU University's current and prospective clients about the role of email in a broader marketing strategy.

4 Shady List-Building Tactics to Avoid
BtoB Magazine - February 5, 2009
Silverpop's Loren McDonald outlines shady list-building approaches that could seriously harm a marketing program.

E-Mail Ties to Social Networks
Promo Magazine - February 1, 2009
Silverpop's CEO Bill Nussey explains how Silverpop's Share-to-Social feature is measurable and effective.

January 2009

3 Critical Steps to Sustain the Pace of Integrated Lead Gen Campaigns
DemandGen Report - January 21, 2009
Silverpop's Will Schnabel shares his lead generation insights for the current economic climate.

Email Best Practices: Seven Keys to Improving Deliverability Metrics
DemandGen Report - January 14, 2009
Silverpop's Will Schnabel gives tips on email best practices in the B2B world.

Digital News: Vtrenz is Top Demand Generation Solution
B2B Magazine - January 14, 2009
Silverpop's Vtrenz is named highest in overall business value and market suitability by Forrester Research

Four Ways Email Marketers Can Boost Customer Relationships
Direct - January 2009
Silverpop CEO Bill Nussey offers solutions for email marketers to improve their relationships.

Know Your Cost-Per-Lead - It's the Key to ROI
Water Technology - January 2009
Silverpop's Loren McDonald shares some key insights with the water technology industry.

Managing Email Frequency: Focus on the Subscriber
MarketingProfs.com - January 6, 2009
Silverpop's Loren McDonald discusses the dangers of raising email frequency above a subscriber's tolerance.