March 2010

The Three E’s of Social Media Marketing
UTalkMarketing.com - March 15, 2010
Online conversations are occurring with more regularity as people increasingly turn to social communities, networks and blogs to voice their opinions—good and bad—about various brands and businesses. How can companies thrive in this marketplace gone social? Silverpop's Scott Voigt suggests you follow the three “E’s”

Silverpop Achieves Record Growth and Adds to Prestigious Client Roster
SmartBrief - March 9, 2010
Silverpop achieved record sales performance in 2009, growing its client list with the addition of prestigious consumer brands and leading B2B companies.

Creative Campaigns from Follett Software
DM News - March 1, 2010
Follett Software Company achieved an 8,000 percent ROI on an email campaign powered by Silverpop.

Going Beyond Traditional Email Metrics to See How your Program Measures Up
mad.co.uk - March 1, 2010
While the best gauge of marketing success is whether an email program meets the company’s business objectives, benchmark data provides an understanding about what works well and what needs to be tweaked. Loren McDonald, vice president of industry relations at Silverpop explains more.

Silverpop and ClickTale Provide Clients with New Insights into Customer Behavior
Internet Retailer - March 1, 2010
Silverpop has partnered with ClickTale, the industry leader in Customer Experience Analytics, to help customers more effectively track consumers’ online behavior and better understand what engages them.

February 2010

Make the Most of Your Transactional E-mails
Direct - February 25, 2010
Transactional e-mails—order confirmations, shipping notifications, billing statements, and the like—are known to have appreciably higher open rates than marketing e-mails. So if you’re not using these messages to bolster your brand’s relationship with the recipient and even to encourage additional sales, you’re truly missing out on a prime opportunity.

Templates, Shared Resources Emerging To Help With Initial Campaign Creation
DemandGen Report - February 23, 2010
Silverpop's B2B Evangelist Adam Needles breaks down two major challenges encountered by new adopters of marketing automation.

Social Tools to Improve Email Marketing
iMedia Connection - February 17, 2010
There are new innovations and proven tactics for better engaging customers and driving revenue. Silverpop CEO Bill Nussey shares five.

Where Was the Love This Valentine’s Day?
Chief Marketer - February 14th, 2010
Silverpop's Loren McDonald comments on this year’s crop of Valentine’s Day’s e-mails.

Better Late Than Never: New Year’s Resolutions for E-mail Marketers
Direct - February 2, 2010
Loren McDonald, vice president of industry relations for Silverpop, joins other industry leaders in offering suggestions as to what marketers should strive to improve in the year ahead.

January 2010

Silverpop: Boosts Marketing ROI
Selling Power - January 28, 2010
According to Selling Power, reputation sets Silverpop apart from other marketing solutions. In this product highlight, Silverpop is featured for its strong performance and consistent praise by marketing automation experts.

UK-Based Travel Company Delivers More E-mail Through Social Networks
Internet Retailer - January 28, 2010
East Coast, a U.K. travel company, recently teamed with the e-mail marketing and marketing automation specialists at Silverpop Systems Inc. to explore more effective uses of e-mail marketing.

Silverpop Recognized in Stevie Awards for Sales and Customer Service
iStockAnalyst - January 28, 2010
Silverpop, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, was named a Finalist in the "Front-Line Customer Service Team of the Year" category in the fourth annual Stevie Awards for Sales & Customer Service.

Forrester Report Highlights 4 KPI's to Accelerate Lead Management ROI
DemandGen Report - January 26, 2010
Vice President of Forrester Research Laura Ramos discusses the results of her latest Silverpop-commissioned study, "How Managing Leads Pays off in a Stronger, More Qualified Pipeline."

Travel Industry Leans On Email During Recovery
MediaPost - January 21, 2010
Email marketing firm Silverpop said that as the travel and tourism industry looks toward a recovery -- albeit gradual -- its clients are increasingly turning to interactive marketing, including email, to stand out.

Webinars Educate, Drive Brand Awareness
BtoB Online - January 18, 2010
Silverpop's Vice President of Marketing Scott Voigt informs B2B marketers how Webinars can create win-win scenarios by continually supplying their prospects with information that helps reach their own business goals.

Spikes in Sales, Pipeline Activity Point to 2010 Emerging as Breakout Year
DemandGen Report - January 19, 2010
Silverpop's Director of Field Marketing Adam Needles weighs in on B2B marketing in 2010, and predicts that in two or three years the market will see a lot of new features and expansion of the way marketers use these tools to address buyers further up and further down the funnel.

Email Marketers Continue to Invest Despite Continuing Recession
UTalkMarketing.com - January 19, 2010
While recession concerns linger, marketers remain positive about email’s ability to cost-effectively increase customer loyalty and drive revenue.

How Lead Management Pays Off
Marketing Profs - January 13, 2010
B2B marketers who develop consistent lead-management processes––along with careful investments in automation––achieve stronger, more qualified sales pipelines, according to interviews conducted by Forrester Consulting on behalf of Silverpop.

Atkins Launches Sampling Campaign to Grow E-mail Database
DM News - January 5, 2010
Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The effort is Atkins' first with Silverpop, which is also helping the company change its newsletter's frequency from monthly to weekly.