February 2012
Tips to Upgrade Your Marketing Program to First ClasseM+C - Feb. 13, 2012
Any traveler knows there's a big difference between sitting in a middle seat in coach and stretching out in first class. When travelers are looking to do business with travel and tourism companies, they're looking for just that — a first-class experience. This should include the way you communicate with them through your marketing messages. Here are five tips travel and tourism companies can use to upgrade their marketing programs to preferred status.
Silverpop launches advisory services division
BtoB Magazine - Feb. 3, 2012
Marketing automation and email service provider Silverpop Systems has introduced a new marketing consultancy unit called Product Advisory Services.
Silverpop Enhances Its Professional Services Offerings
Destination CRM - Feb. 1, 2012
Silverpop, a provider offering advanced email marketing and marketing automation solutions, today launched Product Advisory Services, an enhanced professional services offerings.
January 2012
2012 Presidential Campaign: the Email Marketing VersionMarketingVox - Jan. 31, 2012
Much has been made of the various presidential candidates mobile strategies, as well as the introduction of Foursquare as a fund raising tool.Little attention has been paid to that most basic of digital marketing strategies: email. Loren McDonald at Silverpop explores some of the trends he is noticing among the candidates thus far.
Silverpop Exceeds 1,500 Customers; Partner Program Drives 20% Of New Business in 2011
DemandGen Report - Jan. 25, 2012
Silverpop, a provider of email marketing and automation solutions, recently reported that 20% of its new business in 2011 was driven by partner relationships. Additionally, a third of current Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage.
Fan Club Promotions Help Dairy Queen Drive Customers to Franchises
Chief Marketer - Jan. 24, 2012
Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members.
Evans joins DMA Email Marketing Council
B2B Marketing - Jan. 17, 2012
Richard Evans, director of marketing EMEA for marketing technology provider, Silverpop has been voted onto the board of the Direct Marketing Association’s (DMA) Email Marketing Council.
DQ Drives Social Media Membership With Email Marketer Silverpop
MarketingVox - Jan. 10, 2012
Dairy Queen recently used content and social marketing tools provided by a company usually identified for its email marketing prowess—Silverpop—to drive its fan club membership and boost store traffic.
Demand Generation Strategies for 2012: 5 Emerging Trends in B2B Marketing
DemandGen Report - Jan. 3, 2012
DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends. As highlighted in the upcoming State of Demand Generation 2012 Report, thought leaders pointed to the following emerging trends for 2012.
Don't Count Out Email Yet
Destination CRM - Jan. 1, 2012
Email marketing has come a long way from spamming (and irritating) consumers with mass messages that are quickly deleted. Thanks to advances in technology, marketers can target potential customers with email messages that are personalized and trackable. Plus, many email marketing services today offer solutions that include social media integration, consumer tracking, segmentation, and marketing automation.
