News Coverage | Silverpop




	News Coverage November 2009 'Social Sharing' Hits New Heights Marketing - November 4, 2009 A new study of social email practices by Silverpop has found that ‘social sharing’ (in which recipients share noteworthy emails with their friends on social networks) already outperforms ‘forward-to-a-friend’ linking. Inbox Insider: Testing and Segmentation Helped Mint.com Increase E-mail Open Rate DM News - November 3, 2009 For Mint.com, attention to detail has helped it increase the response rates of its various e-mail programs. New ANZ Sales Chief for Engage Digital iTWire - November 2, 2009 Silverpop distributor, Engage Digital, has appointed a new head of its sales team to boost the sales effort for Silverpop’s email marketing and marketing automation solutions in the Australian and New Zealand market. October 2009 Prevent Spam Complaints with Quick, Easy Unsubscribe Process BizReport - October 22, 2009 Advice on avoiding being labeled a spammer by making the unsubscribe process easy and hassle-free. How to Fix Your E-mail Marketing Mistakes BtoB Online - October 22, 2009 Loren McDonald, VP-industry relations at Silverpop, provides tips to help marketers recover from an email gaffe gracefully. Q&A: IKEA, 89 Degrees Discuss Award-Winning Store Opening Email Campaign E-Marketing and Commerce - October 9, 2009 An email campaign, promoting a recent IKEA store opening in Charlotte, N.C., which won a bronze Engaged Marketer award from Silverpop, is discussed. As its Client Roster Grows, Silverpop Grows Space and Employees Internet Retailer - October 5, 2009 Silverpop has experienced significant client and employee growth during the past year, the company reports, requiring extensive expansion of its facilities throughout the United States and Europe. Silverpop Adds 50 Jobs and Office Space Atlanta Business Chronicle - October 2, 2009 Atlanta Business Chronicle talks with Scott Voigt, Silverpop's vice president of marketing, about the company's recent growth, which includes new jobs and expanded office space. Social Sharing of E-mail Expands Reach of Marketing Campaigns, Study Finds Internet Retailer - October 1, 2009 Though only about a year old, social sharing of marketing emails boosts click-throughs and open rates, according to a new study from Silverpop. September 2009 Weighing in on Email's Evolution BtoB Online - September 28, 2009 Silverpop's CEO Bill Nussey joins a panel of experts to discuss the evolving nature of e-mail marketing, its integration with other channels, pitfalls and future best practices. Miles Media Uses Social Tools in E-mails for Travel Campaigns DM News - September 23, 2009 Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using Silverpop's Share-to-Social tool for its clients' e-mail marketing efforts. Is Your E-mail Marketing Shareworthy? Entrepreneur.com - September 16, 2009 According to Silverpop's Richard Evans, "social e-mail" has the potential to be the new viral, but only if you tap into the right resources. Social-Media Links Get Half-Percent Clicks: Silverpop Direct - September 15, 2009 Social-media-share links’ average click through is significantly higher than forward-to-a-friend links’ click throughs, according to Silverpop. How E-Mail Recipients Use Social Sharing Links ClickZ - September 15, 2009 Social media "share" links generate clicks in e-mail campaigns for an average of 6.8 days, according to a recent study by Silverpop. Silverpop Adds SeeWhy Abandonment Tracking Tool BtoB Online - September 10, 2009 Silverpop has added to its e-mail service a Web site abandonment tracker tool from SeeWhy Inc. to automate e-mail remarketing. Using Behavioural Information to Engage Prospects BtoB Marketing - September 3, 2009 Will Schnabel, vice president and general manager of international markets at Silverpop, offers actionable advice on the marketing buzzword 'behavioural targeting.' Sant Corporation Stimulates Pipeline Opportunities With Segmented Lead Nurturing DemandGen Report - September 1, 2009 Brian Vass, director of marketing for The Sant Corporation, talks about his use of Silverpop Engage B2B for his lead nurturing and lead scoring campaigns and the results he's garnered. How to Dramatically Boost Email Marketing Results UTalkMarketing.com - September 1, 2009 Will Schnabel, vice president of international markets for Silverpop, offers advice on how to fix six common email marketing mistakes that can affect a program’s ability to attract and retain subscribers, boost loyalty and increase revenues and return on investment. Inbox Insider: Consumer E-mail Marketing Can Learn from the Relationship Building in B-to-B DM News - September 1, 2009 Dianna Dilworth's Inbox Insider column centers around Silverpop's recent B2B Marketing Survey, upcoming B2B University and the unique relationship-building skills B2B marketers possess. Increasing the Potency of E-mail Marketing Internet Retailer - September 2009 Scott Voigt, Silverpop's vice president of marketing, offers commentary on ways retailers can use e-mail to deepen their ties with customers and boost sales. August 2009 Survey Shows Converting Leads Into Opportunities Tops BtoB Priority List DemandGen Report - August 25, 2009 Silverpop's recent survey reveals B2B marketers concerns and goals. How to Justify a Bigger Marketing Budget The 60 Second Marketer - August 21, 2009 Silverpop's Vice President of International Markets Will Schnabel lets marketers know that measuring marketing ROI is about more than simply justifying budgets. Survey: B-to-b marketers view sales-oriented goals as most important BtoB Online - August 18, 2009 Silverpop's B2B Marketing Survey finds turning leads into opportunities tops B2B marketer's agendas. July 2009 Fabric.com increases conversions by 43% by focusing on e-mail DM News - July 29, 2009 Last year, online fabric store Fabric.com revamped its e-mail program to be more life cycle and behavior focused and since then has seen open and click-through rates double and conversions increase by 43%. The e-commerce site wanted to increase e-mail engagement and in April 2008 began working with their e-mail services firm Silverpop to do so. Rules of Engagement Technology Weekly - July 27, 2009 An exciting new age in marketing has arrived in which interacting and building relationships with customers is the key to delivering unprecedented ROI explains Will Schnabel, vice president and general manager of international markets, Silverpop. What is the best kind of opt-in? BtoB Online - July 23,2009 Silverpop's Deliverability Manager, Robert Consoli, shares his expertise on the best kind of opt-in. Fabric.com Sews Up Sales with Personalized E-mail Campaigns Internet Retailer - July 21, 2009 Since initiating a segmented e-mail program through Silverpop Engage, Fabric.com has boosted e-mail conversions by 43% and doubled open rates. Who's Who in BtoB 2009 BtoB Online - July 20, 2009 Silverpop CEO Bill Nussey is recognized by BtoB Magazine as a marketing leader. Natural Search Adherents Learn the Value of Tweaks and Tweets BtoB Online - July 20, 2009 Silverpop's vice president of industry relations encourages marketers to use social media to engage in social dialogues, but warns it must be done correctly. How LeanLogistics Identifies the Warmest Leads BtoB Online - July 16, 2009 LeanLogistics talks about its success after implementing Silverpop Engage B2B for its lead nurturing program. June 2009 Increase In E-mail Frequency a Potentially Risky Endeavor DM News - June 30, 2009 Silverpop CEO Bill Nussey discusses the importance of relevancy, especially as email frequency increases. Don't Let Leads Slip Through Your Fingers BtoB Magazine - June 22, 2009 Will Schnabel, Silverpop's vice president of international markets talks about how good lead-nurturing messages provide insight and solutions, not overt sales pitches and ensure that prospects will immediately think of your company when they are ready to buy. Silverpop Integrates Lead Gen App With NetSuite BtoB Online - June 22, 2009 Silverpop has integrated its Engage B2B demand-generation application with the back-office solutions offered by NetSuite. Marketer Pops onto Kiwi Scene Atlanta Business Chronicle - June 18, 2009 Silverpop has expanded operations in Australia and New Zealand. USA Financial Leverages Marketing Activity Analytics To Determine Lead Value DemandGen Report - June 16, 2009 Silverpop Engage B2B client, USA Financial, talks about how they used the lead management solution and increased their sales pipeline by more than 50 percent. Number of E-mails Sent by Online Retailers Climbs: Silverpop Direct - June 11, 2009 Online retailers are sending more e-mail, but they aren’t getting any better at offering customers choice. The top 500 retailers in the study—ranked by revenue—sent a total 3,242 e-mails during the 30-day evaluation period last year, compared to 2,645 in 2007, according to a new study from Silverpop. Silverpop Hires One VP, Promotes Another Direct - June 7, 2009 Silverpop hires Kelly Thompson as vice president of production operations and promotes Clara Hoban to vice president of support services. Kelly Thompson and Clara Hoban Join Management Team at Silverpop News On Women - June 5, 2009 Silverpop promotes Clara Hoban to vice president of support services and adds Kelly Thompson as vice president of production operations. Silverpop Sets New Bar for B2B Campaign Tools Forrester Blog - June 3, 2009 Laura Ramos, vice president and principal analyst for Forrester Research, recently viewed Silverpop's new Campaign GUI feature and decided it set the bar for all B2B campaign tools. Silverpop Engage B2B Simplifies Campaign Management with New Drag & Drop Interface DemandGen Report - June 3, 2009 Silverpop Engage B2B unveiled its new Campaign Graphical User Interface (GUI), which is designed to give marketers a drag-and-drop editor to create campaign flows. Silverpop Revamps Tool DM News - June 3, 2009 Silverpop Engage B2B client, Pauline McCormack, talks about how the product's new Campaign GUI is easy and helpful at mapping out and building campaigns. Silverpop: Drag and Drop Email Solution BizReport - June 2, 2009 Silverpop's new GUI allows marketers to "see" the different paths which sales leads can take depending on the content and layout of an email message. From single-track campaigns to complex, multiple track options, marketers can quickly make decisions about the content of their message. Silverpop Lead-Management App Introduces Graphical Interface BtoB Online - June 1, 2009 Silverpop Engage B2B launches its new campaign GUI to help marketers easily visualize the marketing-sales funnel. May 2009 Silverpop Introduces Drag and Drop Feature Media Post - May 29, 2009 Silverpop unveils its new campaign GUI feature, which gives clients a drag-and-drop, storyboard-like editor to create campaign flow for their lead management programs. Smarthome Selects Silverpop For E-mail DM News - May 28, 2009 Smarthome, an e-commerce site owned by SmartLabs Inc. that sells electronic products for the home, has selected Silverpop for its e-mail marketing program. U.K. Firm Helps Marketers Get Personal With Consumers Advertising Age - May 25, 2009 Silverpop gives a definitive answer to digital marketers that have pondered what the best time and day is to send out e-mails with its new send-time optimization system that determines the best delivery time for each recipient on a mailing list. ControlScan's 3-Step Email Program Boosts Engagement BtoB Online - May 21, 2009 Silverpop Engage B2B client, ControlScan, talks about its favorable results using the solutions' email marketing tool to engage customers about the importance of compliance. Britannica Sees Revenue Boost from Targeted E-mails DM News - May 12, 2009 Encyclopaedia Britannica was one of five companies that tested a new feature from Silverpop, which enabled them to target e-mails to the day and time the intended recipient is likely to be perusing their inbox. Silverpop Solves Best Times To Send Marketing Emails' Dilemma Brand Republic - May 12, 2009 Silverpop has launched its Send Time Optimization tool, which delivers messages at the precise day and time the recipients are most likely to be in their inboxes. Silverpop Opens Munich Office Triangle Business Journal - May 11, 2009 Atlanta-based Silverpop has leveraged the Munich-based European Founders’ investment and business contacts to launch operations in Germany. Silverpop Now Sends Emails When Recipients Are Most Likely In Inbox Internet Retailer - May 8, 2009 Silverpop client Encyclopaedia Britannica finds that emails sent using the Send Time Optimization feature generate 40 percent more revenue. Best Send Time? When Recipients Are In The Inbox Media Post - May 7, 2009 Silverpop's Loren McDonald discusses the best time to send emails so recipients are most likely to read them. An Exciting New Age In Marketing Has Arrived Fresh Business Thinking - May 6, 2009 Silverpop's Will Schnabel discusses the decrease in "interruption" with the arrival of engagement marketing. Canada's Anti-Spam Bill: 5 Key Differences from CAN SPAM MarketingSherpa.com - May 6, 2009 Silverpop's Ted Roberts weighs in on a new anti-spam bill in Canada. Social Networking Pushes Email Marketing Into New Era of Real-Time Communication DemandGen Report - May 5, 2009 Silverpop's Loren McDonald discusses the differences in social media and email and the impact of each. Silverpop Unveils Send-Time Optimization Tool DIRECT - May 5, 2009 Silverpop CEO, Bill Nussey, discusses the company's new Send-Time Optimization tool, which analyzes recipient behavior on a rolling basis to predict the ideal message delivery time for each address on the mailing list. Smart Email Optimizes Itself for the Best Response Media Post - May 4, 2009 Silverpop client, Encyclopaedia Britannica, has been testing a feature in its Engage solution that determines the best time to send an email to each recipient on a list based on his or her individual behavior. April 2009 Tips for Testing Your Email Marketing Programs BtoB Online - April 30, 2009 Silverpop's Loren McDonald offers tips for testing email marketing programs. Unum Group Sees Increase in Email, Using Landing Pages DM News - April 28, 2009 Silverpop client, Unum Group, sees an increase in its emails with the use of Silverpop's Landing Pages features. Transactional Emails: Make Your First Impression Count Email Insider - April 23, 2009 Silverpop's Loren McDonald discusses the importance of transactional emails. Use Email to Listen to Customers BtoB Magazine - April 20, 2009 Silverpop's Loren McDonald gives several tips on how marketers should use email to listen to customers. Truly Engaging: The New Era of Marketing DM News - April 7, 2009 Silverpop's Will Schnabel talks about how engagement marketing helps marketers gain and in-depth understanding of customer pain points, which is an important component upon which to build messaging and product development. 3 Benefits of Using Social Email Marketing eM+C - April Silverpop CEO Bill Nussey discusses three benefits of using social email marketing. WorkForce Software Sees 70% Sales Lift By Automating Marketing Interactions DemandGen Report - April 7, 2009 Silverpop Engage B2B client, WorkForce Software, sees a 70% increase in its year-over-year sales after implementing the marketing automation solution. Thought Leadership 101: Engagement Marketing with Will Schnabel The Funnelholic - April 2, 2009 Silverpop's Will Schnabel offers the latest tips and techniques on engagement marketing. March 2009 The Rules of Engagement Marketing iMedia Connection - March 24, 2009 Silverpop CEO discusses how engagement marketing gives audiences the chance to respond to and interact with your company to build brand loyalty. Branding News: Silverpop Completes Rebrand of Vtrenz B2B Marketing Online - March 17, 2009 B2B Marketing talks with Silverpop regarding its expectations of rebranding Vtrenz to Engage B2B. Creating a Complete Picture of Your Prospect for Sales Marketing Times - March Silverpop Engage B2B client, Brainshark, cites the lead management solution as a major building block in helping them create a complete picture of its prospects (page 12-13). Email Strategy Lifts Revenue Opportunities 1to1 Weekly - March 16, 2009 TMG talks about how they created an enterprisewide database and email management program with Silverpop. Trends and Best Practices in Email Marketing eMarketer - March 13, 2009 Silverpop's CEO Bill Nussey talked to eMarketer about trends and best practices in email marketing. Is There Anything Email Can't Do? BtoB Magazine - March 9, 2009 Silverpop's Scott Voigt discusses the dual functions of email and how it, along with lead management solutions, should be used to engage customers and prospects. How to Use Email to Get Your Customers Talking to You BtoB Magazine - March 5, 2009 Silverpop's Loren McDonald talks about the importance of using email as a two-way medium to engage customers in a meaningful dialogue. Designing for Destruction: Some E-mail Creative Basics DIRECT - March 3, 2009 Silverpop's Eric Stablow gives important recommendations on commercial email design. February 2009 B2B Marketing 2.0: How to Engage Social Buyers and Break Marketing/Sales Gridlock CustomerThink - February 23, 2009 Silverpop's Will Schnabel discusses how the economic crisis may boost the demand for lead management solutions, because they improve efficiency. Actionable Data in a Tight Economy DestinationCRM - February 23, 2009 Silverpop's Loren McDonald jumps on his soapbox to help B2B marketers understand they must show their strategic value - or else. Identify Top Advertising Targets by Merging, Mining Email Databases: 6 Steps to Double Ad Sales MarketingSherpa - February 19, 2009 Silverpop client, TMG, discusses how they were able to merge their email databases and achieve stellar results. Email: A Hammer In Your Cross-Media Toolbox DM News - February 10, 2009 Silverpop's Stephen Guerra talked to EU University's current and prospective clients about the role of email in a broader marketing strategy. 4 Shady List-Building Tactics to Avoid BtoB Magazine - February 5, 2009 Silverpop's Loren McDonald outlines shady list-building approaches that could seriously harm a marketing program. E-Mail Ties to Social Networks Promo Magazine - February 1, 2009 Silverpop's CEO Bill Nussey explains how Silverpop's Share-to-Social feature is measurable and effective. January 2009 3 Critical Steps to Sustain the Pace of Integrated Lead Gen Campaigns DemandGen Report - January 21, 2009 Silverpop's Will Schnabel shares his lead generation insights for the current economic climate. Email Best Practices: Seven Keys to Improving Deliverability Metrics DemandGen Report - January 14, 2009 Silverpop's Will Schnabel gives tips on email best practices in the B2B world. Digital News: Vtrenz is Top Demand Generation Solution B2B Magazine - January 14, 2009 Silverpop's Vtrenz is named highest in overall business value and market suitability by Forrester Research Four Ways Email Marketers Can Boost Customer Relationships Direct - January 2009 Silverpop CEO Bill Nussey offers solutions for email marketers to improve their relationships. Know Your Cost-Per-Lead - It's the Key to ROI Water Technology - January 2009 Silverpop's Loren McDonald shares some key insights with the water technology industry. Managing Email Frequency: Focus on the Subscriber MarketingProfs.com - January 6, 2009 Silverpop's Loren McDonald discusses the dangers of raising email frequency above a subscriber's tolerance. Full HTML Version