December 2011
Location-based Marketing Year in ReviewMultichannel Merchant - Dec. 19, 2011
2011 was the most exciting year yet for location-based marketing - full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they’d look back on the year that was and highlight some of the key developments in location-based marketing in 2011.
Top retailers need to focus on email basics
Direct Marketing Association (UK) - Dec. 16, 2011
The DMA highlights significant findings from Silverpop’s 2011 Top 100 Retailers Study.
Location-Based Email Marketing: 6 tactics to leverage social check-in to grow email lists and improve engagement
MarketingSherpa - Dec. 13, 2011
Social media check-ins provide marketers an unprecedented view into the lives of their customers and prospects. Knowing location, and understanding actual behaviors, creates opportunities to captivate an audience with greater relevance during moments when they are most receptive. See six tactics that exploit the synergies between check-in and email programs, and allow you to increase opt-ins and better understand your audience, reaching them with relevant offers as they engage with your brand.
Six Spins on Six Holiday Email Marketing Traditions
MarketingProfs - Dec. 7, 2011
Holiday traditions are a big part of what makes the season so special. But, sometimes, even the most time-honored traditions need a little freshening up. Holiday marketing programs are no different. Most marketers make some kind of effort to take advantage of the big buying season, but sometimes those initiatives are colder than the frigid air outside.
November 2011
Social media: Playing well with other channelsBtoB Magazine - Nov. 30, 2011
With the rise of social media, marketing channel integration has never been more important. Understanding and leveraging the social buzz in order to inform other campaigns and channels—in particular that corporate workhorse, email—can produce a marketing ROI greater than the sum of its parts.
Behaviorally-Targeted Email Arrives at Last
ClickZ - Nov. 16, 2011
Silverpop's email delivery system can create message arcs that not only send emails out on a set schedule, but can also dynamically change the content of those emails to reflect the recipient's current relationship with a campaign.
Wrapping the Multichannel Customer Holiday Experience with a Bow
1to1 - Nov. 3, 2011
With consumer holiday spending projected to be flat compared to last year, it's become ever-more important for retailers to deliver memorable, consistent experiences to customers across all of the channels they use, whether it's for product research, purchases, or support.
Nine Tips to Get Your Landing Page to Land More Sales
MSNBC.com - Nov. 3, 2011
Learn how to create a landing page for your business that turns visitors into leads instead of sending them toward the back button.
The Future of Social Media: 38 Experts Share Their Predictions For 2012
Business2Community - Nov. 1, 2011
Loren McDonald says the convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time.
October 2011
Social Media Integration and High ROI Make Email Marketing Services a "No Brainer" According to Info-Tech Research GroupSan Francisco Chronicle - Oct. 31, 2011
A recent E-Mail Marketing Services Vendor Landscape report published by Info-Tech Research Group ranked Silverpop as a Champion in the E-Mail Marketing Services market. Advances in consumer tracking, segmentation, and marketing automation by E-Mail Marketing Services have elevated success rates for email marketing campaigns to a very high level.
Textbook Landing
Entrepreneur - Oct. 31, 2011
Nine Tips to Get Your Landing Page to Land More Sales
Silverpop Sees Location-Based Marketing as Golden
CRM Buyer - Oct. 14, 2011
The acquisition of PlacePunch will broaden Silverpop's capabilities in the geolocation technology niche considerably. In particular, its toolset will make it much easier for companies to integrate check-in messages with loyalty programs and even multichannel initiatives, said Loren McDonald.
How to Humanize your Marketing Content
MyCustomer.com - Oct. 13, 2011
Richard Evans shares advice on how to use a combination of mobile, social and email for personalised messages that won't turn the customer off.
Wisteria Taps Silverpop to be its Email Service Provider
Direct Marketing News - Oct. 12, 2011
Wisteria was looking to grow its email program and will use Silverpop's behavioral segmentation capabilities to analyze open and click rates as well as the types of products subscribers view.
Silverpop Buys PlacePunch
Atlanta Business Chronicle - Oct. 5, 2011
PlacePunch helps clients reach customers through location check-ins incorporated into multi-channel campaigns.
Silverpop Marries Foursquare to Email
ClickZ - Oct. 5, 2011
The move allows Silverpop to offer marketing services related to Foursquare and Facebook Places for the first time. The Atlanta-based firm told ClickZ News that email and check-ins can go hand in hand, helping grow opt-in lists and Foursquare followers simultaneously.
Silverpop Acquires PlacePunch
Direct Marketing News - Oct. 5, 2011
Bill Nussey, president and CEO of Silverpop, said the acquisition enables his company to build more relevant and engaging marketing communications for clients.
Silverpop Extends its Social Reach with the Acquisition of PlacePunch
Internet Retailer - Oct. 5, 2011
E-mail and marketing services firm Silverpop Systems Inc. said today it had bought PlacePunch, a marketing agency that runs location-based campaigns across social sharing sites such as Foursquare, Facebook and Twitter.
Silverpop Acquires Location-Based Marketing Platform PlacePunch
Destination CRM - Oct. 5, 2011
The addition of PlacePunch brings check-in centered offerings to Silverpop's social connect strategy.
September 2011
Lead Gen Apprentice Panel At Marketing Sherpa B2B Summit Puts Experts On The Firing LineDemandGenReport - Sept. 27, 2011
Four industry experts, including Silverpop's Bryan Brown, were put on the "firing line" week as part of the MarketingSherpa B2B Summit 2011--and Bryan Brown came away the winner.
Internet Retailing 2011 Interview: Richard Evans, Silverpop
InternetRetailing.net - Sept. 27, 2011
Richard Evans, director, marketing, EMEA at email marketing specialist Silverpop talks about the new concept of ‘mocial’ marketing– and what the implications are for retailers.
It's Still a Mocial World for Email Marketers
Marketing Vox News - Sept. 16, 2011
Silverpop just launched its Publish-to-Social tool. It allows customers to post or schedule posts, via Silverpop Engage, to Twitter, Facebook, LinkedIn and/or RSS feeds that coincide with their email sends.
Silverpop Launches New Email Marketing Offering
Destination CRM - Sept. 14, 2011
Silverpop's new Publish-to-Social feature lets users post details of email marketing projects to social media sites.
What ‘Marketing Automation’ Means for the Well-Rounded B2B Marketer
Venture Beat - Sept. 8, 2011
Bryan Brown offers advice for adapting to the changing landscape in order to engage and nurture potential customers more effectively.
August 2011
Silverpop Partners With Janrain To Offer Social Sign-In Capabilities To Streamline Web VisitsDemandGenReport - Aug. 24, 2011
By allowing site visitors to register for online offers by signing in with their existing social network accounts, the process is simplified for registrants, increasing conversions.
Survey: Brands Betting on Social for Holidays
BizReport - Aug. 24, 2011
Many marketers are looking for ways to make ecommerce simpler for the consumer; one option is the social sign-in, or allowing consumers to make a purchase using a social profile rather than creating an all-new profile for each retail hub.
Silverpop Readies Social Sign In Tool
Direct Marketing News - Aug. 23, 2011
Marketers will be able to ask consumers for permission to access profile information for a given social network profile when a consumer registers via Silverpop's Social Sign-In.
Silverpop Announces Social Sign-In Tool
The Magill Report - Aug. 23, 2011
Ken Magill reports on Silverpop's launch of Social Sign-In
Implementing Marketing Automation: Five Key Success Factors
Econsultancy - Aug. 19, 2011
Silverpop's profiled in Econsultancy's Marketing Automation Buyer's Guide and our Director of Product Strategy Bryan Brown adds valuable insight.
Is Business Email Dead?
Entrepreneur - Aug. 16, 2011
Email is far from dead, per Entrepreneur Magazine and Silverpop's Loren McDonald.
Email Relevance: 8 Tactics for Leveraging Timing, Segmentation and Content
MarketingSherpa - Aug. 9, 2011
Loren McDonald and several Silverpop clients share tips for leveraging timing, segmentation and content.
Moosejaw Mountaineering offers Email Snooze Button
Direct Marketing News - Aug. 1, 2011
Silverpop client Moosejaw uses Snooze to prevent unsubscribes.
July 2011
How to: Implement an Abandoned Cart CampaignMarketingVox - July 22, 2011
Teya Flick, director of marketing at Silverpop partner Whereoware shares four steps for developing a cart abandonment program.
With Consumers Communicating on the Move, E-mail must go Mobile, MCF Speaker Says
Internet Retailer - July 7, 2011
Silverpop's Eric Holmen to speak at Mobile Commerce Forum.
New Tool Allows Marketers to Snooze Rather Than Lose
eM+C - July 7, 2011
The benefits of Silverpop's new Snooze feature are highlighted.
Best Practices: Treat Your Email Recipients Like Customers, Not Strangers
Chief Marketer - July 5, 2011
Silverpop's Robert Consoli shares deliverability tips with Chief Marketer.
Magazines Rely on Email for App Services
Direct Marketing News - July 1, 2011
Silverpop client Bonnier and vice president of industry relations Loren McDonald discuss publishers using email marketing to build relationships with customers.
June 2011
MarketingProfs BtoB Summit Provides Tips On Engaging The Changing BuyerDemandGenReport - June 21, 2011
Silverpop's Bryan Brown offers his advice on leveraging marketing automation to engage today’s new buyer.
“Mocial” is the Way to Go, Silverpop Survey Says
TechJournalSouth - June 10, 2011
Social and local forms of communication are gaining popularity daily, but a Silverpop survey shows that email is still playing a crucial role and the email list databases are far larger than their “likes” on Facebook or followers on Twitter.
New Research Highlights the Need for Integrated Marketing
Destination CRM - June 10, 2011
Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.
Email Subscribers Far Outnumber Social Media Followers: Survey
DM News - June 7, 2011
The results of Silverpop's mocial survey were featured.
DEMCO Abandoned-Cart Emails Kicking Patooty
The Magill Report - June 7, 2011
Silverpop client DEMCO's success with cart abandonment emails is showcased.
May 2011
Lead-Generation Demands GrowB to B - May 23, 2011
Silverpop's Bryan Brown comments on marketers' increasing need to explore more sophisticated tools, such as Web tracking capabilities, multiple lead-scoring models and social sharing options.
Revitalizing Lead Generation with Analytics and Business Intelligence
Folio - May 11, 2011
Silverpop's ability to help publishers increase ROI and drive subscriptions via lead management, scoring, nurturing and CRM integration is highlighted.
April 2011
Silverpop Adds New Automation Features With Engage 8.3 UpgradeDemandGenReport - April 29. 2011
DemandGenReport announces new features released as part of Silverpop's Engage 8.3 product upgrade.
Silverpop Engage Adds Web Forms, Lead Scoring Features
B to B - April 28, 2011
B to B highlights new features recently added to Engage.
DemandGenReport
DemandGenReport - April 26, 2011
Marketing automation vendors, including Silverpop, reported an increase in revenue, customers and year-over-year growth in Q1.
Silverpop Snooze Offers Unsubscribe Alternative
B to B - April 21, 2011
B to B announces the launch of Snooze, which allows recipients to temporarily pause the receipt of company communications, and specify the date they want to begin receiving campaign mssages again.
Email Tool Allows Consumers to Hit 'Snooze'
Direct Marketing News - April 19, 2011
Silverpop's Loren McDonald shares with readers of DM News why they should give recipients the option to snooze.
Demand Generation: Data Versus Creativity
B2B Marketing - April 11, 2011
Silverpop's Richard Evans comments on how data helps drive relevance.
March 2011
Silverpop Names Holmen SVP of MarketingDirect Marketing News - March 2, 2011
Meet the new SVP of marketing at Silverpop: Eric Holmen.
February 2011
Messaging Based on Customer Behavior is the Key to Building Loyalty and RetentionTravel Bulletin - February 23, 2011
Silverpop's Richard Evans highlights several exciting email marketing tactics that travel companies can use to overcome current industry challenges by building and retaining customer loyalty.
Email Evolution: Marketers Must Embrace 'More Human' Characteristics of Social Media
BtoB - February 1, 2011
Loren McDonald, VP-industry relations with online marketing company Silverpop, was named the winner of the first Stefan Pollard Marketer of the Year Award, at the Direct Marketing Association's Email Evolution Conference--where keynote speaker Gary Vaynerchuk discussed the need for email marketers to get more personal.
Silverpop's McDonald Honored at EEC Conference
The Magill Report - February 1, 2011
Silverpop's Loren McDonald was awarded the first Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution.
January 2011
Email Marketing Shift Drives Double-Digit Direct Growth for CuddledownDirect - Jan 17, 2010
Silverpop client Cuddletown, a home goods and apparel merchant, grew its fourth quarter direct sales by 53% over 2009. In this article, the company explains how they enhanced their email strategy and created special offers for certain segments of their list.
Steeper Growth Curve for Automation Predicted for 2011 as Companies Look for Revenue Spark
DemandGen Report - Jan. 4, 2011
In this article, Silverpop's CEO Bill Nussey discusses what lies ahead for the B2B marketing industry in 2011.
