December 2008

Southern Partners with Silverpop
DM News - December 15, 2008
Online personalization services firm Sitebrand teams with Silverpop in a move to upgrade their e-mail product offering for online marketers.

Bauer Media Looks to Email Program for CRM
DM News - December 11, 2008
Bauer Media signs Silverpop to send automatic, personalized emails to its three million email subscribers.

Silverpop's Email Marketing Biz Thrives as Economy Hits Low
TechJournal South - December 11, 2008
Silverpop CEO, Bill Nussey, shares his winning strategy for growth in a down economy.

Bauer Media Chooses Silverpop for Email CRM Program
Media Post News - December 9, 2008
Bauer Media appoints Silverpop to implement an email customer relationship management program.

How SaaS Helps Cut Small Business Costs
BusinessWeek - December 6, 2008
Silverpop Vtrenz client, Starr Tincup, shares its cost savings benefit from choosing the lead management solution.

Bauer Appoints Silverpop to Email Marketing Brief
Brand Republic - December 3, 2008
Bauer media has appointed Silverpop to create a wide-ranging email CRM program as part of its digital marketing drive.

Atlanta-based Silverpop gets EFF investment
Tech Journal South - December 3, 2008
Silverpop receives investment from firm.

Consumers Don't Care If You're Blocked: Survey
Direct Magazine - December 2, 2008
Silverpop Conducts a Spam Study

November 2008

European Entrepreneurs Invest in Silverpop
Brand Republic - November 25, 2008
Silverpop receives investment from firm.

Three Ways to Gather Actionable Data to Improve Marketing Impact
Sales & Marketing Management Online - November 21, 2008
Silverpop's Loren McDonald shares his insights to help BtoB marketers gather the right data for their marketing campaigns.

Learning to Nurture: Make the most of the leads you already know—and who know you—to succeed in a down economy
BtoB Magazine - November 10, 2008
Silverpop Vtrenz client ControlScan implements a lead nurturing system based on activity-triggered campaigns.

Macmillan Appoints Silverpop to Email Marketing Brief
Marketing Direct - November 5, 2008
Publisher Macmillan selects Silverpop as its email service provider.

Alive and Kicking: Execs Agree that E-mail DM is Sound
Direct Magazine - November 1, 2008
Silverpop's CEO Bill Nussey shares his thoughts on the future of email.

E-Mail : What’s That Contact Worth?
Target Marketing - November 1, 2008
Silverpop's Loren McDonald shares tips on how to use email to build lifetime customer value.

How Segmenting Helps Email Stand Out in Shoppers’ Overstuffed Inboxes
Internet Retailer - November 1, 2008
Silverpop's Loren McDonald shares his thoughts on segmenting.

October 2008

International Marketing Review
International Marketing Review #23 - October 25, 2008
Silverpop's Email Marketing Strategy blog by Bill Nussey makes the week's International Marketing Review list.

Silverpop Merges E-mail, Social Marketing
BtoB Magazine - October 23, 2008
Silverpop merges email marketing with social networking.

Silverpop Makes E-mail Campaigns More Social
BtoB Magazine - October 16, 2008
Silverpop's Share-to-Social feature turns email into socially enabled viral messages.

Silverpop to Integrate E-mail into Social Media Marketing
DMNews - October 14, 2008
Silverpop closes the gap between email and social networking.

Silverpop Adds Viral Spread to E-mail with Social Nets
Promo Interactive - October 14, 2008
Silverpop's new Share-to-Social feature lets email recipients post email messages they receive to their Facebook or MySpace social network pages.

Silverpop's Report on Online Lead Management Practices
TMCnet.com - October 9, 2008
Silverpop's releases new report, “Benchmark Study of Lead Management Practices,” detailing the key measurements of successful campaigns.

Social Networking Widget Spreading the Word for Diapers.com
Internet Retailer - October 9, 2008
Silverpop client Diapers.com uses Share-to-Social feature to build brand awareness on social networking sites.

Silverpop Adds Viral Spread to E-mail with Social Nets
Promo Magazine - October 3, 2008
Silverpop's new Share-to-Social feature feature that lets e-mail recipients post e-mail messages they receive to their Facebook or MySpace social network pages.

September 2008

Silverpop Adds Social Networking Feature
Direct Magazine - September 30, 2008
Silverpop’s announces the new Share-to-Social feature that incorporates social networking into email programs.

Study: Web form questions must be easy, quick
BtoB Magazine - September 26, 2008
New Silverpop study finds Web visitors can tolerate a large number of questions as they can be answered in two minutes or less.

Do's and Don'ts: Building email lists
DM News - September 17, 2008
Silverpop's Loren McDonald shares tips on how to grow a quality email list.

Diapers Changes Shoppers into Customers with Targeted Emails
Internet Retailer - September 16, 2008
Silverpop client Diapers.com reminds busy parents to complete their purchase with abandoned shopping cart messages.

SkyEurope Partners With Silverpop for Customer Insights
redOrbit - September 12, 2008
Silverpop partner SkyEurope uses customer insights from its email marketing database to respond to email recipients' preferences and actions.

Focusing on Referrals, Abandons Helps Eretailer Grow List, Bolster Sales
MarketingSherpa - September 10, 2008
Silverpop client Diapers.com details their shopping cart abandonment campaign in this case study.

EDGAR Online Quadruples Lead Gen Pipeline Results, Raises Bar On Close Rates
Demand Gen Report - September 9, 2008
Silverpop's Vtrenz client EDGAR Online expanded their online demand-generation tactics to deliver improved results with their qualified leads.

Email marketing to grow by 24% in 2008
e-consultancy - September 8, 2008
Silverpop's Mike Weston shares insight on how email marketing will continue to grow.

Dashboard Reporting
Target Marketing, Nuts & Bolts: Tech Talk - September 1, 2008
Silverpop's Vtrenz now offers dashboard reporting which provides users with on-demand marketing information, reports and graphic summarizations.

August 2008

Choosing the Right E-Marketing Service: Pros and Cons
InsideCRM - August 27, 2008
Forrester Research offers tips for selecting an e-marketing service.

Top 3 B2B Email Strategies for Avoiding Blacklists and Filters
itbusiness.ca - August 12, 2008
Silverpop's Vtrenz shares several strategies for avoiding blacklists and spam filters.

July 2008

E-mail Remarketing can Re-engage
DMNews - July 28, 2008
Silverpop's Loren McDonald share why email messages are an excellent way to renew or strengthen bonds with former customers who have disengaged with your marketing program.

Do You Really Want to Leave Me?
MarketingProfs Get to the Po!nt Email Marketing newsletter - July 24, 2008
Silverpop's Loren McDonald shares why preferences can make the unsubscribe process go much smoother.

NetSuite Adds Marketing Automation, Firefox Support in New Release
InsideCRM - July 22, 2008
Customer management software provider Netsuite adds features that vendors like Silverpop can use for knowledge-management functionality.

5 tips on How to Improve Your Email Subject Line Testing
DMNews - July 16, 2008
Silverpop's Loren McDonald and other experts offer tips to improve your subject lines and how to test their effectiveness.

Silverpop's Vtrenz Solution Adds Dashboard Reports
Sys-Con Media - July 15, 2008
Company's using the BtoB lead management platform will be able to receive insightful marketing information on demand that can help build credibility for marketing initiatives from c-level executives and keep successful programs fully funded.

Silverpop’s Vtrenz adds Dashboard Reports
BtoB Magazine - July 10, 2008
Silverpop’s Vtrenz solution added a dashboard reporting tool enabling clients using the lead management platform to receive marketing data in the form of graphic summarizations of various marketing metrics.

Lead Scoring: Simple or Complex?
Bulldog Solutions blog - July 9, 2008
Lead scoring is a complex process, but following several suggestions, including a White Paper from Silverpop's Vtrenz on lead scoring, can simplify the process.

Keeping Your Co-reg Clean
Multichannel Merchant - July 1, 2008
While co-registration can be an efficient and fast way to build up a list, for the inexperienced it can cause significant problems. According to a study by Silverpop, one-third of marketers fail to follow-up immediately, risking subscribers’ ire and unresponsiveness.

June 2008

Marketers Missing E-mail Fundamentals: Studies
Direct Magazine - June 5, 2008
Some marketers lack the basics when it comes to email marketing best practices and Elaine O'Gorman, Silverpop's senior vice president of marketing and product strategy, shares some thoughts.

May 2008

Security Backlash: How to Repair Your Business's Email Reputation
ITSecurity - May 20, 2008
Silverpop's Director of Deliverability Ted Roberts shares tips on how to repair your reputation with ISPs.

Case Study: Email Marketing Company Cuts Costs with ONStor’s Virtualized Solution
Computer Technology Review - May 9, 2008
Silverpop cuts costs and expands storage capacity with ONStor.

Secrets and Lies about International Email Marketing
BtoB Magazine - May 8, 2008
Silverpop's Will Schnabel dispels some of the myths about email marketing in Europe and Asia.

Silverpop Promoted Will Schnabel to VP, International Markets
ClickZ - May 7, 2008
Part of Silverpop's international expansion, Schnabel will oversee strategy across European and Asian markets.

Silverpop Promotes Schnabel to International VP
Direct Magazine - May 6, 2008
Schnabel will oversee Silverpop's expansion throughout Europe and Asia.

April 2008

Silverpop Strikes Gold in New Round
DealBook - April 25, 2008
Silverpop receives $15 million in funding for acquiring companies with complementary technologies in the hosted services market.

Silverpop Scores $15M for Email Marketing
Red Herring - April 24, 2008
Silverpop secures $15 million in funding which will be used to acquire companies with complementary technologies.

Target Top B-to-B Sales Leads
DM News - April 14, 2008
Silverpop's Loren McDonald shares thoughts on the BtoB market's focus on sales lead generation.

Lead Scoring by the Numbers
DM News - April 9, 2008
Silverpop's Will Schnabel explores lead scoring and how to separate the highly motivated prospective customer from the mildly interested.

Yahoo!’s Message-Blocking Filters: 4 Steps to Get Your Email Delivered
MarketingSherpa - April 8, 2008
Silverpop's deliverability director, Ted Roberts, shares a deliverability tip to help marketers get their message to the inbox.

March 2008

Play.com Appoints Silverpop to Handle Email Campaigns
New Media Age - March 12, 2008
Silverpop will develop an email marketing campaign for Play.com customers.

February 2008

Silverpop Promotes O'Gorman
BtoB Magazine - February 28, 2008
O'Gorman now senior vice president of marketing and product strategy.

Team Players
DM News - February 11, 2008
Silverpop client Second Act score big with Fantasy football campaign.

Email Best Practice
Email Marketing Masterclass - February 1, 2008
The legal ins and outs of email marketing.

January 2008

Email Marketers Doing it for Themselves
e-consultancy - January 30, 2008
Silverpop's Mike Weston relfects on the usability email software and if that is helping drive the production of campaigns in-house.

McDonald Leaves Lyris, Joins Silverpop
Direct Magazine - January 22, 2008
Industry veteran Loren McDonald joins Silverpop as vice president of industry relations.

When's the Best Time to Send Emails to Target Consumers at Work? Test Results
MarketingSherpa - January 22, 2008
Silverpop client Second Act, an e-retailer, tests the best time to send email to increase click-through rates and conversions.

Don't Leave Interested Parties Stranded on Bad Landing Pages
BtoB Magazine - January 14, 2008
Marketers continue to struggle with the effective use of landing pages according to a 2007 Silverpop study.

How to Justify More Digital Dollars
iMedia Connection - January 2, 2008
Vtrenz, a Silverpop company, explores how to measure the effectiveness of a marketing program.