2007 | Silverpop




	2007 December 2007 Next-gen Phones will Alter Mobile DM News - December 14, 2007 As mobile devices evolve beyond basic cell phone capabilities, marketers must expand their view about mobile as a marketing channel. November 2007 WebTrends partners with Silverpop DM News - November 13, 2007 The partnership will allow marketers to track Web site visitors and schedule automated e-mail communications around recipient behavior. October 2007 Silverpop Makes Targeting Easy with Coremetrics Internet Retailer - October 18, 2007 Silverpop enables customers to seamlessly move targeted segment data to its email marketing solution. Silverpop partners with Coremetrics for e-mail and analytics integration DM News - October 16, 2007 Allows customers to use Coremetrics’ LIVEmail 2.0 interface within its platform. September 2007 E-Mail Marketers Mind Their Manners eMarketer - September 27, 2007 Retail marketers are learning to ask customers for more than just e-mail addresses, according to a new Silverpop study. Simple Content: A Safer Choice BtoB - September 24, 2007 Improper e-mail rendering can cause creative marketing campaigns to miss their mark. List Retention: A Tough Battle BtoB - September 24, 2007 Having a clean, current list is a challenge for many marketers' according to a recent survey by Silverpop. Retailers still see growth in e-mail channel: Silverpop DM News - September 21, 2007 Many marketers are not taking full advantage of the possibilities of e-mail marketing, according to the new Silverpop study. Retailers Improving on e-mail, but Still Have Room to Improve, Study Finds Internet Retailer - September 20, 2007 The new Silverpop study found that growing lists remains a challenge for all e-mail marketers. Retailers Improve List-Growth Tactics, Lag on Some Basics: Study Magilla Marketing - September 18, 2007 New Silverpop study examines the list growth tactics of retailers. June 2007 Your Landing Pages May Need Work Magilla Marketing - June 20, 2007 Silverpop's Elaine O'Gorman explains the results of the company's latest research study, evaluating best practices on landing page development. May 2007 Sending Out an RSS: Newsfeeds Give Consumers Control Chief Marketer - May 22, 2007 Silverpop's Director of Product Marketing Scott Voigt, speaking at ACCM in Boston, notes that RSS feeds are empowering to consumers because they allow users to easily subscribe - and unsubscribe - to content they want without registering. Email Marketing Provider Silverpop Aquires Vtrenz e-consultancy - May 9, 2007 "Silverpop's worldwide sales organization will provide Vtrenz the largest and broadest sales force in the demand management industry." Silverpop/Vtrenz: Makes Sense All Around Forrester Marketing Blog - May 8, 2007 Research analyst Shar VanBoskirk thinks the Vtrenz acquisition is a good move for Silverpop and an even better one for Vtrenz. Silverpop Acquires Lead Management Firm Vtrenz Direct - May 8, 2007 E-mail service provider Silverpop announced yesterday it has acquired marketing automation and lead-management company Vtrenz (pronounced vee-trends) for an undisclosed sum. Goodmail Systems Announces 15 Top Email Service Providers Among Compnay's First Business Partners Sys-Con Media - May 8, 2007 Silverpop is among the first ESPs to offer CertifiedEmail, enabling clients' messages to be delivered with a unique trust icon indicating the authenticity of each individual message. April 2007 The Case for an Email Preference Center Program DM News - April 4, 2007 As the busy online shopping season approaches, savvy marketers are toiling to develop email campaigns that are timely and relevant. Key to relevance is a solid, robust preference center program. Silverpop's Vice President of Strategy Elaine O'Gorman explains how to move your email program from a marketer-centric system to a more effective customer-centric approach. One-to-One Email Produces 1,537 Percent Response Gain The Wise Marketer - April 3, 2007 Forbes.com and Hewlett-Packard recently ran a personalised email campaign to support their multi-channel marketing efforts for a joint business education centre, and course enrolments increased by over 1,500 percent. Buck the Learning Curve With Surveys Target Marketing - April 1, 2007 Email marketers are answering the call for more precisely targeted customer communication by taking the lead from their marketing-researcher counterparts and including surveys and polls in their campaigns, says Elaine O’Gorman, vice president of strategy for Atlanta-based email marketing services provider Silverpop. March 2007 Forbes.com/HP Drive Online Courses Through Email DM News - March 28, 2007 Forbes.com and Hewlett-Packard use email to promote a joint, online Business Learning Center and have seen course enrollments increase by 1,537 percent. Silverpop Leverages Leading-Edge Technology to Keep Up With Rapid Data Growth Computerworld - March 27, 2007 Ranked as one of the premier permission-based email marketing service providers in the world, Silverpop tracks tens of billions of email messages annually for prestigious clients that include, Mazda, GMAC, Sallie Mae, UBS, JetBlue Airways and more. The storage platform is mission-critical to Silverpop's business model. WIT Announces Finalists for Eighth Annual Women of the Year in Technology Awards TechLINKS - March 21, 2007 Women in Technology (WIT), the leading association devoted to the development of Georgia's businesswomen in the technology industry, has selected Silverpop Vice President of Strategy Elaine O'Gorman as a finalist for the 2007 Women of the Year in Technology Awards. Branded Subject Lines Underused by Retailers Email Insider - March 15, 2007 Retailers have invested huge sums into making their brand names powerful, yet two-thirds of the largest retailers never or rarely ever use their brand names in the subject lines of their emails. Better Email Lists in 5 Steps iMedia Connection - March 13, 2007 People sign up to receive your messages because they anticipate a relevant and enriching experience. When you deliver, they reward you with loyalty and high return on investment. When you don't, they walk away. Silverpop CEO Bill Nussey shares five core strategies to encourage people not only to join your list, but continue to respond over the long term. February 2007 Silverpop's Board Recognizes Management for Company's Strong Growth Target Marketing - Feb. 12, 2007 The Board of Directors of email service provider Silverpop has recognized two members of the company’s management team with promotions. January 2007 4 Steps to Better Email Marketing iMedia Connection - Jan. 26, 2007 Silverpop CEO Bill Nussey explains why it's better to invest in your email marketing program rather than simply spend more of the same old money. Only One in Five Retailers Harness the Marketing Power of Transactional Email e-consultancy - Jan. 24, 2007 Transactional emails are underutilised as marketing vehicles by online retailers, concludes a study of 84 top online retailers conducted by global email service provider Silverpop. Full HTML Version