December 2006
Study: Analytics Top Email Marketer ConcernsClickZ - Dec. 27, 2006
A lack of customer data and difficulty with analyzing campaign results are the top hurdles facing email marketers, according to a recent JupiterResearch study commissioned by email service provider Silverpop.
Ten Trends to Drive Traffic and Sales in 2007
ClickZ - Dec. 21, 2006
Looking forward, the dominant online marketing trends for 2007 include increased consumer relevance, improved execution, enhanced focus on testing and metrics, and according to Silverpop VP of Strategy Elaine O'Gorman, a move toward a more channel-agnostic marketing approach.
Strategic Takeaways from the Email Insider Summit
Email Insider - December 11, 2006
Multimodality is the future. Bill Nussey of Silverpop and Brent Hill of FeedBurner led a great discussion on RSS and set the table for many future discussions on content distribution as the key–and the channel as the enabler.
New Email, Old Challenges
eMarketer - December 11, 2006
As far back as there has been advertising, marketers have been not only trying to identifying who their customers are, but also trying to understand what makes them tick — and trying like heck to figure out which campaign elements make them buy and which do not.
Email Tactics: Get a Leg Up in 2007
iMedia Connection - December 8, 2006
This year saw a select few email service providers and marketers begin to implement three tactics that promise to build trust and loyalty and generate fantastic returns. So without further ado, here is my holiday gift to you: Three cool things you can do with email in 2007.
Emailers Starving for Customer Data
Direct - December 5, 2006
Thirty-four percent of 422 email marketers surveyed by JupiterResearch on behalf of email service provider Silverpop said a lack of customer data is the No. 1 challenge they face in their email marketing programs.
November 2006
Holiday Volume Up, But Campaign Sizes Down: SilverpopDirect - November 28, 2006
While email marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller, according to Silverpop VP of Strategy Elaine O’Gorman.
E-marketing Strategies Strategizes with Silverpop
DM News - November 22, 2006
Agency E-marketing Strategies tapped Silverpop to provide e-mail marketing services like analyzing campaign results to its clients.
Email Marketing: E-Customers for Keeps
Brand Republic - November 14, 2006
Using email to drive customer retention is a big challenge for today's email marketers, but finding out what works and what doesn't, through testing and adapting, is the key.
JupiterResearch Email Buyer's Guide Rankings
DM News - November 2, 2006
Silverpop is the only company to consistently rank in the top five of the highly anticipated annual Email Buyer's Guide from JupiterResearch.
October 2006
10 Ways for Marketers to Use RSSClickZ - October 26, 2006
If RSS is the ultimate consumer-controlled media, what's holding up its adoption? Recent research shows RSS adoption lags some early expectations.
Send-To-A-Friend or SPAM Relay?
Email Insider - October 24, 2006
Silverpop CEO Bill Nussey shares his insight and expertise with Email Insider readers.
The Fine Art of Email Creative
eMarketer - October 21, 2006
Competition for space in your inbox is fierce, but a new study from Silverpop, an email marketing service company, may provide some helpful tips for increasing your click-through rates.
Call to Action Should Be in Text and Image Form: Silverpop
DM News - October 18, 2006
Email newsletters with formal greetings and multiple paragraphs do not work anymore as they are evolving into richer media, email marketing firm Silverpop found in a recent study of 600 emails.
Live From DMA06: BtoB, BtoC Require Different Email Creative
Direct Newsline - October 16, 2006
Business-to-consumer and business-to-business email campaigns require vastly different creative tactics in order to drive the highest response, according to a study released yesterday by email service provider Silverpop.
Study Explores Email Creative That Works
BtoB - October 12, 2006
A study of b-to-b e-mail marketing messages by email marketing company SilverPOP identified several creative elements that boosted open rates and click rates.
August 2006
Coremetrics to Help Blair Corp. CRMDM News - August 30, 2006
Coremetrics' integration with the IBM Websphere Commerce Suite, email service provider Silverpop and SAS Marketing Automation played a major role in Blair’s decision.
Email Marketers Embrace the 'Unsubscribe' Button
ClickZ - August 25, 2006
Ironic as it may sound, commercial emailers are jubilant about a new feature Microsoft's rolling out: an "unsubscribe" button.
NGI Taps Silverpop For Email Marketing
Direct Newsline - August 14, 2006
Email service provider Silverpop will provide email marketing services to clients of Net Gain Interactive, a Minneapolis-based interactive agency.
Creative Engagement - Simple Tips to Help Your Create Emails That Grab Recipients' Attention
BtoB - August 14, 2006
You can't judge a book by its cover, but that's exactly what many readers do when deciding whether to open e-marketing messages.
Silverpop Reaches Millions With 3PAR Utility Storage
Sys-Con - August 8, 2006
3PAR(R), the leading provider of Utility Storage, announced today that Silverpop, a leading email marketing solutions, strategies and services provider, has selected 3PAR Utility Storage with Dynamic Optimization to deliver, track and archive its mission critical opt-in email campaigns.
Email Creative: What Works and What Doesn't
Multichannel Merchant - August 1, 2006
Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put little symbols where pictures used to be.
July 2006
Email Q&A: Silverpop's Bill Nussey - Part TwoiMedia Connection - July 25, 2006
Silverpop CEO Bill Nussey offers his expert insights to iMedia Connections in this two-part interview
Email Q&A: Silverpop's Bill Nussey - Part One
iMedia Connection - July 18, 2006
Silverpop CEO Bill Nussey offers his expert insights to iMedia Connections in this two-part interview.
EU/US Marketers Differ on List Growth Tactics
Direct Newsline - July 18, 2006
Email list-growth tactics that work well in the U.S. don’t necessarily succeed in Europe, according to a recent study by email service provider Silverpop.
Don't Call Them by Name; It Bores Them
Direct Newsline - July 11, 2006
Should you put email recipients’ names in subject lines? Not anymore, say experts. Not too long ago, leading a subject line with the recipient’s name would reportedly boost response rates. However, according to Elaine O’Gorman, chief strategy officer of email service provider Silverpop, email personalization can still work if it has a purpose.
Who's Who in BtoB 2006
BtoB - July 10, 2006
In a world where most of Silverpop's competitors have been snatched up by bigger players, Bill Nussey, CEO of Silverpop, remains committed to forging partnerships to strengthen his company's value to customers as opposed to being another in a long line of acquired e-mail companies.
June 2006
The Shape (Maybe) of Things to Come (Perhaps)DirectBuzz Blog - June 21, 2006
Silverpop CEO Bill Nussey details individualized RSS feeds during panel session at DM Days New York '06.
Silverpop Bolsters Development Team
ClickZ - June 14, 2006
Silverpop adds staff to product development group.
May 2006
Email as a Customer Acquisition ToolBtoB - May 25, 2006
Email marketers want to increase the size of their mailing lists, however, prospecting to strangers in the hopes of recruiting new customers seldom produces the desired results.
Best And Worst Ways To Grow An Email List
ClickZ - May 22, 2006
New Silverpop study details successful list growth tactics.
How To Use Email To Find New Customers
Inc.com - May 19, 2006
Silverpop CEO Bill Nussey explains why mailing to rented or purchased email lists won't establish the trust you need to reap -- and keep -- customers.
Marketers Plan Questionable List Growth Tactics: Silverpop
Magilla Marketing - May 18, 2006
Many email marketers are planning to use list-growth tactics that others said didn’t work very well, according to a recent survey by email service provider Silverpop.
Best, Worst Tactics for Growing Email Lists
Multichannel Merchant - May 10, 2006
In a survey conducted by Atlanta-based email services provider Silverpop, email marketers ranked the four most successful methods of growing their email lists.
April 2006
Problem Solved: Getting Started with Web AnalyticsBtoB - April 3, 2006
Optimizing the integration between your email marketing and Web analytics platforms enables you to more efficiently target and trigger email campaigns based on Web site clickstream data, explains Silverpop VP of Strategy Elaine O'Gorman.
March 2006
Adding RSS to the Marketing MixiMedia Connection - March 27, 2006
Silverpop CEO Bill Nussey explains why RSS will soon become the internet content delivery channel of choice, and why that's good for marketing.
Retailers Dropping the Ball on Email Opt-Outs, Study Says
Internet Retailer - March 23, 2006
Retailers are passing up opportunities to lower the number of people who opt-out of email marketing campaigns, a Silverpop study finds. If nothing else, retailers should learn why consumers are opting out, it says.
Giving Opt-Out Choices May Mean Keeping Customers
Marketing Vox - March 20, 2006
Online retailers that let email subscribers change their preferences when they're in the process of opting out can keep some of those customers on their lists, according to a new study by email marketing firm Silverpop
Silverpop Partners with Analytics Firms
DM News - March 8, 2006
Silverpop is now partnering with four of the major Web analytics firms: Omniture, Coremetrics, WebSideStory and WebTrends.
Email Shake-Up or Email Shake-Down?
Inc.com - March 3, 2006
New email laws threaten to undermine reputable marketers.
February 2006
Latest M&A Activity Requires New ThinkingEmail Insider - February 27, 2006
The rampant merger and acquisition activity in the email marketing industry over the past 18 months has led to competing predictions about where it's headed. Silverpop CEO Bill Nussey examines where the market is really likely to go, and how marketers can ensure they make smart choices amidst all the changes.
The Most Important Email Marketing Tactic of All
Inc.com - February 15, 2006
If you know how, email makes it easier to ensure your campaigns are successful and well received nearly every time, according to Silverpop CEO Bill Nussey.
Email for Customer Acquisition; Avoiding Costly Mistakes
BtoB - February 13, 2006
Casting email campaigns like a net across a sea of unsuspecting recipients is seldom a good idea. However, according to Silverpop Strategy VP Elaine O'Gorman, with careful targeting you can use email as a customer acquisition tool.
Marketers Mixed on AOL-Goodmail Plans
ClickZ - February 9, 2006
After backpedaling and recasting the CertifiedEmail service provided by Goodmail as an optional add-on to its existing Enhanced Whitelist, stakeholders are still divided on the potential effectiveness and wisdom of the move.
Omit Needless Words
Internet Retailer - February 6, 2006
The secret to successful email marketing: be succinct
Senders Protest AOL Email Changes
DM News - February 1, 2006
Silverpop CEO Bill Nussey and others think AOL will get too much sender and customer backlash to do away with its Enhanced Whitelist.
January 2006
Ask the ExpertBtoB - January 26, 2006
Is using email as a customer acquisition tool really such a bad idea?
Focusing on Key Metrics
iMedia Connection - January 23, 2006
Silverpop CEO Bill Nussey looks at the real power behind email campaigns.
Text Versus HTML
iMedia Connection - January 18, 2006
Always a hot topic among email marketers, the ongoing discussion of whether to send your campaigns via HTML or text is an important decision that has implications on both the sender and recipient side.
Silverpop Welcomes New Board Members
ClickZ - January 11, 2006
Silverpop named Court Cunningham and Thomas Smith to its board.
Five Essentials that Make or Break Email Campaigns
Target Marketing - January 1, 2006
The most successful email marketing programs are built on a strong foundation—a core of ideas that can support even the most sophisticated and complex campaigns.