Silverpop: Coming to a Conference Near You!

It's a busy time for Silverpop, with many exciting events on the schedule. We hope you can attend one or more of these upcoming conferences and/or webinars.

Silverpop

National Email Marketing Conference
Silverpop is the platinum sponsor for the National Email Marketing Conference September 4 in Utrecht, Holland.

Shop.org Annual Summit
Silverpop will sponsor and exhibit in booth 403 at the Shop.org Annual Summit September 15-17 in Las Vegas, NV.

Online Marketing Düsseldorf
Silverpop will exhibit at this year’s OMD Trade Fair September 17-18 at the Düsseldorf Exhibition Centre in Germany. Stop by Hall 11 / E22 to speak with a Silverpop rep in person.

DMA08
Silverpop is a sponsor and exhibitor at DMA08, October 11-16 at the Las Vegas Convention Center in Las Vegas, NV. Silverpop and Vtrenz representatives will be exhibiting in booth 1529 at the conference. Silverpop executives will also be speaking at the event in the Pre-Conference Email Marketing Intensive.

eM8 Atlanta
Silverpop CEO Bill Nussey and senior vice president of marketing and product strategy Elaine O'Gorman will speak at the eMarketing Conference held October 29-30 in Atlanta, GA.

Webinars:

Minimizing List Churn
It’s estimated that as many as three out of every 10 email addresses on marketers’ lists go bad each year. As a result, list attrition or “churn” may be the least talked-about but highest-impact challenge for email marketers. This Silverpop Webinar will show you how to minimize list churn by reducing the number of people who unsubscribe from your mailing list, reactivating the interest of those who have disengaged and implementing an easy email address change process that ensures subscribers stay with you even if they change addresses.

• Date: August 21, 2008
• Time: 12 p.m. ET (30 minutes)
• Presenter: Peggy Reinders, eMarketing Strategy Consultant

How Email and Social Networking Can Work Together
As social networking spreads across the digital landscape beyond dedicated sites like Facebook and MySpace, email marketers are uniquely poised to leverage the communications channel as a venue for exposing people to their products and brands. By creating email marketing campaigns with social networking aspects, you can tap into this Internet trend to nurture current email relationships and increase the size of your email list. This Silverpop Webinar will share strategies and tactics you can use today for successfully harnessing the social networking phenomenon in your email marketing program.

• Date: September 25, 2008
• Time: 12 p.m. ET (30 minutes)
• Presenters: Loren McDonald, vice president of industry relations and Scott Voigt, vice president of product marketing

Integrating Email and Web Analytics
The use of Web analytics in email marketing has become a valuable tool in a marketer’s arsenal. It provides customer insight that helps drive highly relevant communications and provides measurable and attributable return on investment. This Silverpop Webinar will offer strategic and tactical advice to help you take full advantage of the integration between your Web analytics and email marketing program, and provide an enlightening case study of how one company created a successful (and profitable!) email marketing campaign based on data gathered at its Web site.

• Date: October 23, 2008
• Time: 12 p.m. ET (30 minutes)
• Presenters:  Loren McDonald, vice president of industry relations and Kevin Crow, senior manager of alliances

Using Welcome Emails to Drive Increased Engagement and ROI
By proactively welcoming new subscribers with a series of automated, timed emails and reminding them of the value they receive, you can get your email customer relationships off to a strong start, minimizing list turnover and increasing return on investment. This Silverpop Webinar will share the three key elements to creating a powerful email welcome program.

• Date: November 20, 2008
• Time: 12 p.m. ET (30 minutes)
• Presenter: Loren McDonald, vice president of industry relations

The Email Inbox: A View of the Future
As email marketers close the book on another eventful year, email continues to evolve in the face of new technologies and applications, advanced targeting capabilities, and the increasing sophistication and demands of users. What will the email inbox look like and how will users interact with their inboxes and your messages in the coming year, and what investments do you need to make now in order to prepare? Join us for a stimulating Silverpop Webinar that will spark your imagination as it provides practical strategies and tactics that will help you to stay at the top of the inbox in 2009 and beyond.

• Date: December 18, 2008
• Time: 12 p.m. ET (30 minutes)
• Presenter:  Scott Voigt, vice president of product marketing

Vtrenz, a Silverpop Solution

CRMA Return2Customer 2008
Silverpop's vice president of product marketing, Scott Voigt, will be speaking on lead scoring and best practices in demand generation at CRMA's annual conference. Vtrenz will sponsor and display at the conference held August 26-27 at Villa Christina in Atlanta, GA.

Demand Generation: The Future of ROI in B2B Marketing
Vtrenz will sponsor this B2B Magazine hosted half-day conference September 23 in London.

TechTarget Online ROI Summit
Vtrenz will sponsor and display at the TechTarget Online ROI Summit October 2 in San Francisco, CA.

Dreamforce 08
Vtrenz will sponsor and exhibit at Salesforce.com's Dreamforce November 2-5 in San Francisco, CA.

Webinars:

Benchmark Your Results: Key Metrics for Successful Lead Management Programs
As with any successful program, the metrics are important and lead management programs are no exception. This Webinar will walk you through the process of benchmarking your lead management results to evaluate your program’s overall effectiveness and prove ROI.

• Date: September 9, 2008
• Time: 2 p.m. ET (30 minutes)
• Presenters: Loren McDonald, vice president of industry relations and Bryan Brown, director of product management and development

Metrics at a Glance: Reports That Get C-Suite Executives' Notice
Measuring marketing effectiveness is a top concern among marketers and their bosses, making measurement tools that provide insight into marketing activities and help defend spending sought-after. Graphic summarizations of various, key marketing metrics detailing everything from Web site visits to lead inquiries, marketing and sales qualified leads, top-performing lead sources, and ROI by campaign, vendor or medium and much more can be tremendously valuable. This Webinar will show you how to use data to build credibility for marketing initiatives among C-Suite executives and strengthen your abilities to keep successful programs fully funded.

• Date: October 14, 2008
• Time: 2 p.m. ET (30 minutes)
• Presenters: Loren McDonald, vice president of industry relations and Bryan Brown, director of product management and development

Lead Nurturing: The Evolution of Prospects into Customers for Life
According to the Sales & Marketing Institute, the percentage of inquiries/responses that will become actual sales leads is usually well below 10 percent. Yet, in 18-24 months, two studies have shown that between 20-40 percent of all inquiries will buy the product or service from somebody. The challenge many BtoB marketers have is trying to keep these leads engaged long enough to move them through the sales pipeline. This Webinar will offer insights to help funnel prospects through the sales cycle and offer techniques to keep your company top-of-mind during the process. 

• Date: November 11, 2008
• Time: 2 p.m. ET (30 minutes)
• Presenters: Loren McDonald, vice president of industry relations and Bryan Brown, director of product management and development

Four Lead Nurturing Tips to Enhance Your Drip Campaign
As the end of one successful year comes to a close, BtoB marketers are faced with making the magic happen again. The coming year can be equally as successful by enlisting new strategies to keep your prospects more engaged than ever before. This Webinar will teach you four simple tips to create a drip campaign that nurtures leads from interest to conversion.

• Date: December 9, 2008
• Time: 2 p.m. ET (30 minutes)
• Presenters: Loren McDonald, vice president of industry relations and Bryan Brown, director of product management and development