Silverpop Sets New Bar for Campaign Design Tools
"Silverpop's new campaign builder uses a horizontal
storyline metaphor--commonly used in video or TV program editing--to help
marketers layout steps in a simple, visual flow. I like it and I think you will too."
"The new UI will certainly
help marketers focus on managing demand, not simply generating it. It makes it
easier for marketers to build practices that score leads numerically, route
top-scoring leads to sales, nurture contacts not yet ready to buy, and use
visual tools to engage with sales."
Laura Ramos
Vice President, Principal Analyst, Forrester Research
The Forrester Blog For Technology
Product Management & Marketing Professionals, June 2, 2009
Accomplish more with visual marketing automation
Businesses are always looking for new ways to do more with less, particularly during tough economic times. Marketing automation software enables you to eliminate manual processes, save time and free up resources by automating the execution of your marketing campaigns.
Easily build effective automated campaigns
Silverpop Engage Programs solve the problems typically associated with visio-like flow diagrams. Our industry-changing graphical campaign builder enables you to untangle the mangled mess associated with flow diagrams and easily build both simple or highly complex campaigns--all in one interface. Easily capture and incorporate decision points that will automatically send your prospects down the most relevant and targeted communication tracks, ensuring you the highest conversions and closed business.
With Silverpop Engage Marketing Automation you can:
- Easily create anything from a simple drip campaign to a highly complex re-engagement effort.
- Save time and resource effort with our intuitive drag and drop campaign builder.
- Streamline access to all campaign components from within one interface.
- Create complex decisions points that ensure optimal targeting and relevancy of your marketing communications.
- Effectively generate more conversions and highly qualified leads without putting strain on existing resources.