Detailed lead scoring helps automate lead nurturing and management
The multidimensional data from Silverpop's Engage lead-scoring capabilities provides visibility into each lead's quality and where it stands in the purchase process. Once you define the criteria, Engage generates a lead score that's not only highly accurate but also useful for automatically triggering lead-nurturing communications.
The result: You know with certainty whether a lead is truly "sales ready" or, if not, how to begin the lead-nurturing process. Our multidimensional lead-scoring capability is one of the key enablers that lets Silverpop Engage automate the entire lead management and nurturing process. And Silverpop's lead-scoring solution is powerful yet easy to use. 
Silverpop Engage lead-scoring features include:
- At-a-Glance Format—View your scoring methodology in an easy-to-understand design, enabling you to gain companywide consensus on your lead-scoring model.
- Database-level Scoring—Score all leads consistently.
- Flexibility—Create the lead-scoring model that best fits your company.
- Unlimited Score Levels—Score your leads based on criteria such as Budget, Authority, Need and Timeline (BANT) and demographics like state, company size, revenue size, etc.
- Sales View—View lead scores through your CRM integration to aid sales associates in tactical planning.
