Create profitable alignment between marketing and sales
With a proven lead-to-sale methodology, lead management in Engage helps marketers move prospects through the buying cycle with relevant and timely information that elicits response. Only after prospects are qualified as ready to buy are they routed to sales, allowing representatives to efficiently focus their time on prime targets, ultimately leading to higher close rates and improved revenue growth.
With Silverpop Engage lead management software, you'll be able to close the loop between marketing and sales and make both your efforts more efficient and effective.
Silverpop Engage lead-management features include:
- Flexible Lead Scoring—Segment and define your ideal buyer by strategically scoring leads based on criteria such as Budget, Authority, Need and Timeline (BANT) and demographics like state, company size, revenue size, etc. Engage gives you the flexibility to create a lead-scoring model that best matches your unique criteria of prospects likely to convert.
- Easily Identifiable Lead Ranking—Apply labels to your lead scores to help your sales team identify which leads are "Hot" or "Qualified" and which ones are not, enabling sales to quickly see what demands its attention and make the best use of its time by focusing only on highly qualified leads.
- Automated Lead Routing—By automatically routing marketing-qualified leads based on a score or rank, your sales team is able to focus its time and energy on leads that are ready to buy your products and services, eliminating the lead-distribution bottleneck that occurs with manual processing.
- Easy Integration—Silverpop Engage lead management easily integrates with your CRM system to completely automate the lead-to-sale process.
- Automated Alerts—Automatically trigger messages to sales' email inbox when a lead turns "sales ready."
- Greater Visibility—Obtain complete transparency into the sales readiness of your prospects. With Silverpop Engage on-demand reporting, you can make fully informed, strategic decisions on where to place emphasis or make improvements in the lead-management process.
