Take your B2B lead generation to a higher level—and have the metrics to prove it
In the past, lead-generation campaigns were focused on increasing the number of impressions and inquiries. Today, marketers are much more sophisticated, focusing on the number of qualified leads generated and how their marketing strategy is affecting revenue goals. B2B lead-generation campaigns need to be targeted and personal, and to prove success marketers are demanding insight into the process of moving prospects from initial inquiry to final sale.
With Silverpop Engage lead-generation features you can:
- Automate demand generation by integrating all direct marketing efforts with one digital marketing platform.
- Increase relevancy by creating and sending email communications based on a prospect's interests, behaviors or responses.
- Increase response by executing campaigns that drive contacts to personalized landing pages easily created in Silverpop Engage.
- Score and qualify leads automatically based on known attributes or responses in data-capture forms.
- Accelerate the sales cycle by integrating with CRM systems in order to completely automate the lead-to-sale process.
- Close more sales by dynamically routing qualified leads to your sales professionals based on territory, score, product interest and more.
- Analyze your marketing efforts so you can invest in the campaigns that produce the highest ROI.
