Powerful, intuitive direct email marketing and campaign management for relevant one-to-one messaging
Silverpop Engage offers email marketers a powerful opt-in email marketing platform that helps them more easily leverage data and quickly automate and optimize email campaign management. The result: deeper customer engagement, greater marketing efficiency and increased ROI.Silverpop Engage email marketing features include:
- Powerful Data Segmentation—Quickly and easily define customer segments based on demographic or behavioral attributes and integrate data collected from email, surveys, landing pages and Web analytics. With this valuable customer insight, you can more precisely create targeted, relevant communications for enhanced customer relationships.
- Easy Campaign Management—Silverpop Engage makes it simple to build highly personalized, relevant email campaigns that deliver the right content to the right recipient at precisely the right time. Silverpop's unique Send Time Optimization feature delivers your message at the precise day and time each recipient is most likely to be receptive based on past behavior.
- Greater Relevance—A unique dynamic content wizard lets you tailor your message content and preview all possible permutations so you can more easily create personalized, relevant email messages. You can even preview and optimize messages for a variety of inboxes, including those on mobile devices, so that every email delivered renders properly.
- On-Demand Reporting and Analytics—Silverpop Engage offers comprehensive reporting and analytics tools that enable you to quickly identify what activities, attributes and recipient behaviors have the most impact—allowing you to quickly adjust your email marketing campaign management accordingly.
- Best-In-Class Deliverability—A suite of deliverability features and a dedicated team of deliverability experts gives you maximum visibility into your success at reaching the inbox. Unlike bulk email service providers, Silverpop's relationship and reputation with major inbox providers and leading-edge deliverability processes help ensure your messages reach intended targets.
Improve deliverability without the hassle
Regularly recognized as the No. 1 challenge among email marketers, deliverability can make or break an email campaign. Silverpop Engage provides industry-leading deliverability tools that work seamlessly in the background, so you can spend less time worrying about whether your messages reach the inbox and more time ensuring communications are truly meaningful and relevant.
- While you build your email campaigns, the Silverpop Engage email management system is hard at work ensuring it is optimized for delivery.
- Each time you hit "Send," Silverpop Engage is prepared to deliver your campaign over an optimized sending infrastructure, including white listing and authentication.
- Unlike an off-the-shelf email solution, Silverpop’s email marketing software provides in-depth reports and real-time alerts to monitor message delivery.
Learn more about Silverpop's email deliverability services and how they keep our clients' messages in the inbox.