Silverpop EngageAcquire more customers and build deeper, more profitable customer relationships from the very first click.
Silverpop
Engage is an on-demand digital marketing platform that helps marketers turn
prospects into customers—and customers into fans—through the creation,
automation and delivery of relevant, multichannel messaging. From customized,
one-to-one email marketing and lead-nurturing campaigns to sophisticated
marketing automation programs, Silverpop helps marketers acquire more
customers, integrate and leverage marketing data, increase efficiency, drive
conversions and prove ROI—all without the tremendous effort and frustration
usually associated with marketing software.
Email MarketingCreate and automate sophisticated email marketing campaigns that drive conversions and more deeply engage both current and prospective customers. Marketing AutomationReduce manual processes and build intelligent, automated, buyer-driven campaigns that save time and free up your resources using the industry’s premier visual campaign builder. Reporting and AnalyticsImprove marketing results with real-time, data-driven insights that help you optimize performance and prove ROI. Data and List ManagementImport, manage and leverage your marketing data with the industry's most flexible data management solution. SurveysDeploy integrated surveys to gather deeper customer insight and broader customer attributes that can help drive ROI and increase the relevance of your communications. Landing PagesCreate personalized Web forms, landing pages and microsites that can be integrated with your marketing efforts to drive acquisition and conversion. Transactional EmailsSend personalized responses to customers within seconds of interaction with any Web site, form or email. Inbound MarketingAnalyze and report on social media, SEO and related digital marketing efforts. Easily identify big-picture trends and drill down to individual social conversations. | | Lead ManagementGain insight into lead progression at every stage of the buying cycle. Know exactly when a lead has been qualified by marketing, accepted by sales and turned into revenue. Lead and Contact ScoringDefine the criteria that identifies a qualified lead, and Silverpop Engage does the rest. Hot leads are automatically funneled to sales, while earlier-stage leads are sent to your nurturing programs. Lead NurturingImprove marketing efficiency by entering “not-yet-ready-to-buy” leads into automated campaigns that monitor buyer behavior and serve up timely and relevant content keeping your brand top of mind and helping move buyers closer toward a buying decision. Lead GenerationKick your lead generation efforts into high gear—and have the metrics to prove your success. CRM and Web Analytics IntegrationLeveraging point-and-click integration between Silverpop Engage, Salesforce.com, Web analytics providers and virtually any other application gives you the power to improve relevance and boost marketing results. Multichannel MarketingAutomate and coordinate delivery of messages across any number of channels including: email, Web sites, landing pages, RSS, mobile and social media. |
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September 17, 2009
Join us and learn how to add social sharing links, video, user-generated content and more to your emails.
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