Many marketers fail to take advantage of the opportunities transactional email offers, allowing these communications to be buried within the IT department or hanging off the end of some ancillary system, forlorn and forgotten. With this study of 84 top online retailers' transactional messages, Silverpop reveals the transactional email tactics that can make this channel an excellent marketing tool. Discover how top retailers:

• Brand the subject line for maximum impact
• Combine layout elements to strongly engage customers
• Take advantage of cross-sell and upsell opportunities
• Efficiently handle administrative elements of transactional email

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