Silverpop’s experts bring you today’s best practices in digital
engagement marketing—from email to its integration with online surveys,
landing pages, social media and more. It's must-read info for marketers
who want to connect deeply with customers using email as a key part of
their messaging mix.
 | International Email Marketing Metrics Benchmark Study
We believe that the better gauge of marketing success is whether your email program met, exceeded or fell short of the goals set. However, used correctly, benchmark data can provide the marketer with a baseline scorecard to help understand how far you need to travel in your performance-improvement journey. |
| 7 New Email Marketing Tactics You Have to Use in 2010
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you’ve got to do more to position your program above the competitive fray. |
| 2009 Top Online Retailers Study
Silverpop's study of 2009 top online retailers provides a unique look at some easy-to-implement improvements that email marketers can use to help engage customers and drive results. |
| Email Marketing Goes Social
Discover how you can combine the targeting and metrics of email with the viral nature of social networking to create powerful, wider-reaching campaigns. |
| Connect With Your Customers: 4 Survey Tactics to Enhance Engagement Marketing
This white paper reveals how marketers can connect in more meaningful ways with customers through online surveys. Learn how to gather vital data about customer preferences and desires, create one-to-one dialogues that build loyalty, close the loop to generate increased ROI, and easily measure, analyze and act on customers’ wants and needs. |
| Give Customers What They Want with Preferences
Meeting customers' needs is at the very heart of engagement marketing. Learn how to create and implement a valuable preference center that will empower your customers and improve the success of your engagement marketing efforts. |
| Understanding CAN-SPAM and Taking the Necessary Steps for Compliance
CAN-SPAM rules have changed. What do you need to know? While we recommend that all marketers refer to legal counsel for full interpretation of the law, the team at Silverpop has created some simple guidelines and pointers for getting your e-mail marketing program in compliance with CAN-SPAM. |
| Email Creative That Works
What email creative results in the best open and click rates? This study evaluates best practices for designing a messaging program that will strongly engage customers. |
| 2007 Retail Email Marketing Study
Take your engagement marketing to a higher level by reading how retailers are approaching their customer communications and comparing your practices with those of colleagues at home and abroad. |
| 8 Seconds to Capture Attention: Silverpop’s Landing Page Report
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. Silverpop’s study of 150 companies finds that putting a little more effort on engaging recipients once they hit these pages would be time and money well spent. |
| 2006 Email List Growth Survey
All marketers strive for list growth, but as this Silverpop study shows, many plan to implement tactics that others found ineffective. Find out which techniques are highly successful for growing a list—and which you should avoid. |
