Emails Gone Viral: Measuring “Share-to-Social" Performance—A Silverpop Benchmark Study

Have questions about social sharing and email? Silverpop, the first email marketing service provider to bridge the gap between email and social networking, has the answers. Our latest study offers unique insight into what makes an email shareworthy. Among the many findings, Silverpop uncovered the following:

• Email social sharing is already achieving click-through and reach rates several times that of forward-to-a-friend
• Shared emails delivered an average increase in reach of 24.3 percent
• On average, social sharing leads to an additional 1 percent of opens
• In most cases, the last click on shared emails occurs about seven days after the initial share
• And much more