While email marketing is clearly effective, marketers are being asked to do a better job of engaging recipients, communicating with them and learning what messages they look forward to receiving. Sprint ahead of the competition while gaining insights and achieving solid improvements in your engagement marketing program with "metrics that matter." Discover five powerful email metrics that help you to:

• Engage customers and prospects by learning what messages they look forward to receiving
• Make your marketing program more efficient by focusing massive amounts of raw data into relevant, simple and actionable information
• Defend your budget and demonstrate value by proving the ROI of your efforts

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