Social networking has opened up new engagement-marketing opportunities that result from the joining of email and social marketing technologies. Discover how you can combine the targeting and metrics of email with the viral, consumer-oriented nature of social networking to create powerful, far-reaching campaigns that engage with customers, friends of customers and "friends of friends" of customers. Learn how to:

• Let social networks carry your email message
• Target the influencers on your list most likely to share your content
• Gain insights and analyze results of social network activity
• Understand the implications of marketing over social networks

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