All marketers strive for email list growth, knowing that the possession of a large database of loyal customers and qualified prospects is the foundation upon which successful engagement marketing programs are built. But as this Silverpop study shows, many plan to implement tactics that others found ineffective. Find out which techniques are highly successful at achieving email list growth--and which you should avoid. Learn how to:

• Reduce list churn by building strong relationships
• Effectively pair online marketing and search
• Promote list growth through opt-in requests
• Engage customers by giving them the power of choice

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