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If you support a direct sales team, Silverpop Engage B2B can help turn leads into customers. Or with Silverpop Engage, marketers can connect with customers using email as a key part of their messaging mix.
Home > Resources > White Papers > > Email Creative That Works

Email Creative That Works

What email creative results in the best open and click rates? This study evaluates best practices for designing an email program that will strongly engage customers. You'll learn the answers to email creative questions you've always been curious about but were afraid to ask, such as:

  • What's the ideal ratio of text to images?
  • Where should I place the navigation bar and call to action?
  • What's the best number of links?
  • Should I include lifestyle photography?
  • Are feature offers an effective way to engage customers?
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B2B Engagement Marketing
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