Marketing White Papers, Studies & Surveys

Engagement Marketing: Partnering With Your Customers for Success Expert tactics and strategies for laying the foundation for engagement and entering a two-way dialogue with customers.

Discoveries and Opportunities: 6 Fixes to Dramatically Boost Email Marketing Results Six email marketing mistakes that can hamper and even hamstring a program’s ability to attract and retain subscribers, boost loyalty and increase revenues and return on investment. Fix these, and you’ll achieve much better results.

Beyond Opens & Clicks: 5 Email Metrics to Boost Results and Prove Your Worth While email marketing is clearly effective, marketers are being called upon to do a better job of engaging recipients, communicating with them and learning what messages they actually look forward to receiving. And a key step in this process is to take measure of your customers and prospects.

Email Marketing Goes Social Discover how you can combine the targeting and metrics of email with the viral nature of social networking to create powerful, wider-reaching campaigns.

Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen This Silverpop white paper lays out the 16 Deliverability "Must Dos" that will give you measurable improvement in the number of messages delivered correctly to subscribers' inboxes.

How to Beat the Bear: Seven Secrets to Recession-Proof Marketing In today's current economic state, marketers have narrowed their focus and budgets to the more cost-effective online channels. Discover seven key strategies to engage with customers and protect your brand during this economic downturn.

Connect With Your Customers: 4 Survey Tactics to Enhance Engagement Marketing This white paper reveals how marketers can connect in more meaningful ways with customers through online surveys. Learn how to gather vital data about customer preferences and desires, create one-to-one dialogues that build loyalty, close the loop to generate increased ROI, and easily measure, analyze and act on customers’ wants and needs.

Boosting Customer Engagement and Profitability Using Web Analytics Data Industry experts urge marketers to integrate customer data across platforms in order to craft more meaningful messages, which can in turn increase marketing ROI. This white paper provides five simple tactics for getting started.

Give Customers What They Want with Preferences Meeting customers' needs is at the very heart of engagement marketing. Learn how to create and implement a valuable preference center that will empower your customers and improve the success of your engagement marketing efforts.

Understanding CAN-SPAM and Taking the Necessary Steps for Compliance CAN-SPAM rules have changed. What do you need to know? While we recommend that all marketers refer to legal counsel for full interpretation of the law, the team at Silverpop has created some simple guidelines and pointers for getting your e-mail marketing program in compliance with CAN-SPAM.

Study Reveals Email Tactics of America’s Top Retailers Getting email right is critically important for top retailers. Silverpop’s findings provide a unique look at some easy-to-implement improvements that marketers can use to help engage customers and drive results.

Email Creative That Works What email creative results in the best open and click rates? This study evaluates best practices for designing a messaging program that will strongly engage customers.

2007 Retail Email Marketing Study Take your engagement marketing to a higher level by reading how retailers are approaching their customer communications and comparing your practices with those of colleagues at home and abroad.

8 Seconds to Capture Attention: Silverpop’s Landing Page Report It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. Silverpop’s study of 150 companies finds that putting a little more effort on engaging recipients once they hit these pages would be time and money well spent.

Taming Transactional Email: Tips to gain control and determine if outsourcing makes sense There are few more relevant messages than transactional or behavior-based triggered responses. Learn how you can make the most of this critical communications channel while easing the pain of implementation.

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics Many marketers fail to take advantage of the opportunities transactional email offers. With this study of top online retailers’ transactional messages, Silverpop reveals the best practices that can make this channel an excellent marketing tool.

2006 Email List Growth Survey All marketers strive for list growth, but as this Silverpop study shows, many plan to implement tactics that others found ineffective. Find out which techniques are highly successful for growing a list—and which you should avoid.