Why Sales Throws Marketing Under the Bus

Marketing and sales alignment is critical to company growth, but many businesses struggle to improve communication and bridge the gap between the two. Here are the seven biggest frustrations sales has with marketing, along with tips for alleviating these issues, leveraging each department's strengths and enabling marketers to:

• Consistently deliver high-quality leads to sales
• Create materials and messaging that resonate with the sales team
• Move leads more effectively through the pipeline
• Increase communication and visibility into marketing's actions