Silverpop
offers comprehensive insights and analysis from today’s leading voices in B2B marketing automation on trends, best practices and tips in
lead management,
lead scoring,
lead nurturing and automated email marketing.
 | How Managing Leads Pays Off In A Stronger, More Qualified Pipeline
In August 2009, Silverpop commissioned Forrester Consulting to identify the challenges that business-to-business (B2B) marketers face when adopting lead management processes, the benefits that come from investing in this discipline, and the factors that lead to success among marketing and sales teams studied. |
| Recessionary Marketing: Automation Makes It Click
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions. |
| From Cold to Hot: Lead-Nurturing Programs that Generate Sales
In this white paper, you will learn how to gather information about where leads are in the buying cycle and how to move them toward the company and its products. You will also learn how to influence and support revenue generation and measure the impact of marketing campaigns on sales results. |
| When Hot's Not: Lead Scoring for Better Results
Lead scoring is imperative for B2B marketers in order to route qualified leads to sales, while nurturing the under-qualified leads. This lead-scoring white paper outlines a simple step-by-step process for enabling marketers to better classify leads. |
| Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
Accurately tracking the revenue impact of your lead-generation and lead-nurturing campaigns is critical to growing business. Download this B2B marketing ROI white paper to learn more about measuring and reporting on the metrics that make sense to C-suite executives—and will make an impact on the bottom line. |
| 10 Ways to Improve B2B Email Deliverability
Despite today's deliverability challenges, there are simple things you can do to dramatically improve your chances of hitting the inbox. This white paper outlines 10 steps that can help you get the upper hand with B2B email deliverability. |
