Boosting Customer Engagement and Profitability Using Web Analytics Data
Industry experts urge email marketers to integrate data
across platforms in order to craft more meaningful messages, thereby boosting
customer engagement. But the enormity of the task prevents most from even
taking the first step. Nevertheless, in a crowded
marketplace increasingly demanding relevance, Web analytics data integration is
vital to communicating with customers, improving loyalty, accelerating the
conversion process and driving measurable increases in email marketing ROI. Learn how to:
Target email subscribers based on shopping cart abandonment
Adjust
your email messaging based on recency and frequency data
Send email messages that assert your competitive or leadership position
Decipher what product categories and pages are appealing to your demographic segments
