Industry experts urge email marketers to integrate data across platforms in order to craft more meaningful messages, thereby boosting customer engagement. But the enormity of the task prevents most from even taking the first step. Nevertheless, in a crowded marketplace increasingly demanding relevance, Web analytics data integration is vital to communicating with customers, improving loyalty, accelerating the conversion process and driving measurable increases in email marketing ROI.  Learn how to:

• Target email subscribers based on shopping cart abandonment
• Adjust your email messaging based on recency and frequency data
• Send email messages that assert your competitive or leadership position
• Decipher what product categories and pages are appealing to your demographic segments