There are few more relevant messages than transactional or behavior-based triggered emails. Yet many companies have a difficult time maximizing the revenue-generating impact of these powerful communications. With these transactional email tips, you can make the most of this critical channel while easing the pain of implementation. Learn how to:

• Use the right design elements to better engage customers
• Identify and resolve deliverability issues before they affect business
• Monitor responses to gain a better understanding of customers
• Take advantage of cross-sell and upsell opportunities