How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
Many marketers fail to take advantage of the opportunities
transactional email offers, allowing these communications to be buried
within the IT department or hanging off the end of some ancillary system,
forlorn and forgotten. With this study of 84 top online retailers'
transactional messages, Silverpop reveals the transactional email tactics that
can make this channel an excellent marketing tool. Discover how top retailers:
Brand the
subject line for maximum impact
Combine layout elements to strongly engage customers
Take advantage of cross-sell and upsell opportunities
Efficiently
handle administrative elements of transactional email
