2009 Top Online Retailers Study: Retailers Increase Email Frequency, But Offer Fewer Options

Getting email right is critically important for top online retailers. Silverpop's study of 2009 top online retailers provides a unique look at some easy-to-implement improvements that email marketers can use to help engage customers and drive results. See how your email marketing practices measure up against the top retailers and get insights regarding:

Where the opt-in should be placed for maximum impact
What choices you should offer to registrants
Whether you should personalize subject lines
The pros and cons of offering a sale or discount incentive
How you should structure the opt-out page

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Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.