2009 Top Online Retailers Study: Retailers Increase Email Frequency, But Offer Fewer Options
Getting email right is critically important for top online retailers.
Silverpop's study of 2009 top online retailers provides a unique look at some
easy-to-implement improvements that email marketers can use to help engage
customers and drive results. See how your email marketing practices measure up against
the top retailers and get insights regarding:
Where the
opt-in should be placed for maximum impact
What choices
you should offer to registrants
Whether you should personalize subject lines
The pros and cons of offering a saleor discount
incentive
