Getting email right is critically important for top online retailers. Silverpop's study of 2009 top online retailers provides a unique look at some easy-to-implement improvements that email marketers can use to help engage customers and drive results. See how your email marketing practices measure up against the top retailers and get insights regarding:

• Where the opt-in should be placed for maximum impact
• What choices you should offer to registrants
• Whether you should personalize subject lines
• The pros and cons of offering a sale or discount incentive
• How you should structure the opt-out page