Take your engagement marketing to a higher level by reading how retailers are approaching their customer communications and comparing your practices with those of colleagues at home and abroad. For this retail email marketing study, Silverpop examined 100 top U.S. online retailers and 50 top U.K. online retailers. Discover industry trends and best practices regarding:

• Growing email lists and generating opt-ins
• Offering subscribers multiple subscription choices
• Using letter, postcard or single-pane format for messages
• Providing incentives for recipients to make a purchase
• Making the opt-out procedure effective and efficient