10 Tips for Success in the New Age of Marketing

In the new age of “silent surfers,” potential buyers prefer to move through the bulk of the sales cycle on their own. How can marketers encourage the low-friction relationship today’s buyers prefer yet still gather the data they need to nurture prospects with one-to-one dialogue? Learn 10 tips for thriving in the “new normal” landscape, including:

Monitoring social media and engaging prospects there
Capturing data with progressive profiling and social login
Separately tracking lead source, lead offer and influence
Boosting relevance with dynamic content, PURLs and triggered emails

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Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.