Successful marketers know they need to go where their customers are. But in a world in which mobile, social and local forms of communication mix and mingle with email in new and unexpected ways, where exactly is that? Silverpop’s mocial survey serves up some answers, delivering benchmark data and best practice tips for:
- Integrating marketing programs across email, mobile and social
- Building preference centers that more strongly engage subscribers
- Using mobile apps and local check-ins to connect in exciting new ways
- Looking beyond fan base size to better measure social success
