As competition continues to increase, now’s the time to develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that increase your chances of closing the deal. Learn nine tactics for updating your scoring model and nurturing more strategically, including:
- Creating multiple scoring models and incorporating more behaviors into your scoring
- Using Web tracking to nurture more effectively—before and after opt-in
- Tapping progressive profiling to increase relevance
- Targeting more efficiently using geographic segmentation
