Technology alone just doesn't cut it. B2B marketers must build holistic lead-management processes with clearly defined business goals, understanding that today’s marketing automation tools are designed to support these processes and ease tactical implementation. Silverpop's latest white paper gives you 7 steps to make your lead-management program a winning proposition when you:

• Broaden your marketing mindset beyond lead generation
• Develop a quality lead-scoring process that sales loves
• Dig deeper and measure the metrics that matter most
• Nurture prospects through the pipeline with sophisticated campaigns