Landing Page Best Practices, Landing Page Report

8 Seconds to Capture Attention: Silverpop’s Landing Page Report

If you need proof of why landing page best practices are important, consider this statistic: up to 50 percent of visitors to landing pages will bail within eight seconds. Silverpop's study of 150 companies finds that putting a little more effort on engaging recipients once they hit these pages would be time and money well spent. In this landing page report, you'll learn how to:

Best match the landing page promotional copy to the email's call-to-action
Craft emails and landing pages with a specific end in mind
Design landing pages that control information flow and engage customers
Use forms, subheads and navigation bars to maximum effect

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