8 Seconds to Capture Attention: Silverpop’s Landing Page Report
If you need proof of why landing page best practices are
important, consider this statistic: up to 50 percent of visitors to landing
pages will bail within eight seconds. Silverpop's study of 150 companies finds
that putting a little more effort on engaging recipients once they hit these
pages would be time and money well spent. In this landing page report, you'll learn
how to:
Best match
the landing page promotional
copy to the email's call-to-action
Craft emails and landing pages with aspecific end in mind
Design
landing pages that control information flow and engage customers
Use forms, subheads and navigation bars to maximum effect
